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Show Food Shopping Now Big Responsibility prominent displays which are usually at aisle ends, have bright packing, special promotional, promo-tional, contests, and advertized adver-tized specials. None of these really indicate the best buy for the nutrients contained. The use of convenience foods is so much a way of life with us that the homemaker frequently forgets about some of the built-in service. Of course, this must be paid for in the total price. A saving rf time may be more important in many instances than the additional cost. The quality of the product might be inferior but acceptable for some home-makers. home-makers. However, for others without the skills in preparation prepara-tion a convenience food might provide a better product than ' one which is made. The amount of energy .required to prepare foods is another concern. It is simple to compare the amount of energy required in home, preparation for two products. However, the energy required for the production, processing and transportation of those products in other than the home is important. Most convenience food have a rather large amount of energy invested before they reach the home. -ome ancient people believed that their spirits would be reborn re-born as flowers. store. Stores capitalize on the fact that the shopper is more likely U buy products which are at eye-level and within easy reach. They know that shoppers are attracted to By Georgia C. Laurifiren Extension Nutrition Specialist Utah State University The homemaker of today has an overwhelming responsibility respon-sibility to adequately supply the family members with the nutrients which are necessary for an abundant life. She must have a variety of traits and knowledge which could classify class-ify her as an economist, nutritionist, and psychologist. Today a homemaker has to contend with busy schedules of family members coming and going at different times with little regard for the strict eating hours which were at one time strenuously enforced. enforc-ed. Most individuals experience experi-ence more catering to likes and dislikes which is perpetuated perpetu-ated by numerous available foods. It has been estimated that approximately one-third of the total meals consumed by individuals in this country are now eaten away from home. The foods chosen for the away from home meal are at the mercy of the selector with little regard for a view of the nutrients and how it will ftt into the entire day's food intake. The acquiring of the food itself is a challenge which requires skills formerly unnecessary. un-necessary. The supermarket now offers many different ; roducts. The decisions which must be made are almost overwhelming. For instance, the homemaker no longer simply buys potatoes without concern. She must decide whether the bagged potatoes or the loose potatoes suit her need, whether the dehydrated potatoes might save enough time to allow for the additional cost, whether the oven is too crowded to be used for warming the frozen potatoes or whether the skills and knowledge are available to prepare the potatoes from scratch in the form which is desired. The homemaker should be knowledgeable about the marketing mar-keting system in a grocery |
