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Show Banker And Publisher Cite Value 01 Advertising On Local Level; Weekly Newspaper Is The Best Medio J Delegates to the second annual public relations conference of the Utah Bankers Association heard Mr Louis Lundberg, vice-president of the Bank of America, tell of the benefits of advertising and promotion at the grass roots level last week in Salt Lake City. Mr. Lundberg said that of all of the advertising and promotion that their bank, the largest independently inde-pendently owned bank in America, had done, the promotion at the local level had paid off the most for them. He said "the' public will be served" and pointed out that the bank executives in their plan- ning of promotion should r the little fellow and seL owners, wage earners anrt "1:-businessmen. "1:-businessmen. 0 sHat Advertising Clinic One of the highlights 0f a conference' was the Clinic -on Advertising, which. wsi'J:' Margaret Walker of the n -6-sity of Utah's Markets n!'Vet l ment, talking on 4 Theory and Practice," and rison Conover, publisher of th weekly papers in the state v spoke on "Bank Advertising f, the Newspaper Standpoint." Mr. Conover used some of r facts that he found in a ret survey which showed how f weekly papers lead all other ia in coverage for a client's t vertising dollar. He said the W should advertise as close' to bank as possible. Starting signs and promotion in front r the bank and inside the bank self. He then suggested that tie in with advertising in a m.. ium that meant the most to tT people who trade in the to-r where banks are located, n weekly papers. |