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Show ltrF Shakeapcare lived today in- I V, V Vj J A fc ) ) 1&Wm ' WhL WSm lllf W ' V 7 X K M i J I J managed tho Gem. tho BUou X 6iizAH (Hn . KS Rl JC JPfe II H Z! Dream, or nnv ann of thn 13.. nr. .n,,i ,- i ,. -JMJ 'M4t$2$. &V lKW?WWmMfiL WM' '' !&& I . ' x bv yHF II H 000 movie shows that Grace H L the land instead of the Globo B C Theater in London, his knowl- H y V edge of tho value of a namo H might have given him pause when he wrote H that llnr into Juliet's dialogue about "What's H in a name?" H And If R, Montaguo had been a movlo acto- m Instead of a gay young clubman in the thriving m little burfc of Verona, Miss Capulet would never m have eald what she did about Romeo still being M Romeo were he called aught else-or words to H that effect. m True, he would havo still been Romeo in tho M spirit, but If ho had called himself anything M else, he would havo found his salary cut to M such a email figure that he would havo had to M scrape the bottom of his purse to pay the B npothecary for the potion that ended his lovo Wt affair sc tragically. H Names have a very distinct cash value in the B movies. M Of course, the name alono is not what causes M this; It Id the deeds of tho owner" of-tho name, M find when a name is once established, tho owner H never changes it. m That is tho reason feminine stars are no: H known by the names of their husbands when H they get married. M Even should a popular actress want to bo H knowi by the name of tho man who haa con- H scnted to allow her to boss him around for tho H rest of his life, the manager or producer would H not allow it. B A star's namo Is like a brand or trademark H for goods. If the star is an artist, the namo H means ability and artistry to tho public, and m the producer or manager takes that Into con- H federation when he signs a contract and fixes H tho salary that goes with it. B And If Mies Movie Star should walk into the H itudlo some fine day and say: "Mr. Manager, H mc and Jtmmio Smith went to the littlo church H around the corner last night and were made m "" iu uc tiuveriisea on H tho program, tho billboards and In tho nows- HJJ papers as Mrs. Jlmmie Smith." that manager H would probably tell her to take something for H her ovei wrought nerves if he did not" say H worse things to her. M And if she Insisted, he would, no doubt, tell HJ her to tako her Jiramle Smith and go elsc- H where. H Mrs. Owen Jroore, whose picture adorns this H page, is one of the most eolebrated, and ono H of tfie highest If not the hlghest-salarled plo- H ture stan. in tho world, but If the proprietor of Hj a moving-picture show were to advertise her H under that name as tho chief attraction of his H program, ho would havo a mighty slim audience H unless ho happened to have the only show in j the neighborhood. H In that case, the average picture fan and hln H wife out foraging for tho favorite amusement, H would probably pay their dimes and take a chance on what looked like an unknown star. H but if tho proprietor had competition and ho H usually does, unless ho is located in a very H email town the averago fan would look at the HI , poBteru and say: "WTio Is she? What haa she Hi Ter done? Never heard of her'bofore' H And his wife would say: "Aw, don't let's go H In there: let's go down to the Gem Theater, H they've got Mary PIckford down there." H Mrs. Owon Mooro la Mary Pickford's real HI namo, tho ono she got when sho signed tho HI marriage register. But even before that her HI namo was not Pickford, nor tor it ever that HI gn wao called Gladys Smith before sho took H Owen Moore for better or worse, threo and a 1 hlf yearn ago. H H Waa-Plain Smith. Before Marriage. H Mary Pickford's mother", who was an actrosa HI en tho regular stage, adopted tho name Pick- H ford, which waa a. family name, for Btago pur- I poses bocausa it sounded better thai? plain I Bmith, and when her little daughter, Mary, wha I did hor first work on the regular stage, ar- I rived ar tho dignity of being put on the pro- L grams, she, too, used tho namo Pickford, which, T while It did not have tho magic then that It HI haa now, atill had a doflnite value. I "Very few actresses over ubo tho name thy I tain by marriage. Many people think this Is j done because they want to conceal tho fact that H they are married, under the assumption that .... u.. ....... .,.. uvw i.m ia inuiu pupuiar man OIm with a hUBband. This in not true, except in very few cases Most of thn players are vory frank about thcii marriages, and the fact that the goneral public does not always know It 13 because their name; always appear as Miss instead of Mrs. on the program. Many of tho prominent movie nctresscB have husband?, and families. Indeed, tho movies havo promoted matrimony among tho players. "Working in a studio Is vastly different from playinK a opoaklng stage engagement with a routo list stretching from coast to coast, with ono week aa tho longest stop. Formerly, actors and actresses did not eco anyone but the members of their own companies, com-panies, and strangers excopt for the briofost of meetings with other theatrical people for months at a time. The studios changed all this. Companies of fifty and a hundred players aro assembled under un-der ono roof, and Just across the street, or within walking distance, aro other studios. Tho actor foil, aro able to get acquainted one with another, to marry and scttlo dotvn in tholr own homes, where they can havo parties and get-together get-together moetlngs, raiso vegetables In tholr gardens, chickens and babies, like other people. Ethel Barrymore, who married Russoll Colt of revoh er-manufacturlng fame, has an interesting inter-esting family of threo children, two boys and a girl. Blllle Burke, whoso homo namo Is Mrs. Flo-renz Flo-renz Zlcgfeld. Is tho proud mother of a small daughter. Mary Plckford's younger sister. Lottie, Lot-tie, who is married to a nonprofessional named Ilupp. has a littlo girl; and Alice Joyco, tho itagraph player, who Is a sister-in-law of Little Marj-," through marrying Tom Mooro. a. brother of Owen Mooro. haa a baby daughter 2 year old. Of course, tho value of names is not all on the feminine side. If conditions wero turn-d around, and the male member of a marriage partnership would havo to relinquish hia name when ho Is led to the altar, ho would till appear ap-pear under his former name-just as tho wife does now. because most of the husbands of th well-known screen stars aro just as famous is their wives. Sheldon Lewis, for instance, would no mor consent to bo known as Virginia Pearson thai Mrs. Lewis would give up the name of Virginia rimaY"11 rCpUtatIon sho as built BnsBie Barriscalo is another eolebrated movi Player who works under her maiden name, but has things sent homo from tho stores when sh-goes sh-goes shopping to Mrs. Howard Hickman Do You Know Slgne Auen. Adele Jarrington has Mrs. Hobart Bosworth ensraveo on hor private visiting cards, and Seena Owen answers to tho name of Mrs Walsh but not on tho blllboards-slnco married George Walsh, the Fox player. m0re than a year ago. Miss Owon had already changed the spelling of hor name before she was married She is of Norwegian extraction and waa christened Signe Auen. and as it I, pronounced Seena Owen, sho now spells It that Grace Cnnard. the Universal serial star gave up her namo for household purposes a few months ago to Joe Mooro. and, like ahJI Joyce, became sister-in-law of Mary Pickford aa Joe la a brother to Tom and Own CKfrcI' People who meet Anna Xllsson ID'her own homo are Introduced to her as Mrs Cuv Coombs, and those who call up Gretchen Hirt man on tho phone and get Mrs. Alan Hale 'are perfectly satisfied, because they are one and tho samo person. There are but two exceptions worthy of note to the goneral rule of feminine stars keepine their maiden names for screen purposes Tn are Mr Vernon Caatlo and Mrs sTdToJ Drew Mrs. Castle's reputation was made, however' husband before she appeared on tho screen Mrs. Drew, who waa Lucillo McVey, well known to the lecture and Chautauqua ccuit but she was not well known to tho screen be! fore her marriage to Mr. Drew, the comedian In her case, her husband's namo is a help since tney always appear together In -their Inlmit-ablo Inlmit-ablo comedies. ,u h:ibIt f ar00n C0UplC3 rearing under neparato names causes no difficulty or embarrassment em-barrassment to tho screen players. It is perfectly per-fectly urderstood by them to bo a maUcr of changing the ctmtnm ai - pxY If -j ! |