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Show CAMPAIGN SET TO DECREASE LOSS FROM FIRE To sve lives and resources from fire, one of the most extensive nation-wide advertising cam-paigns cam-paigns yet undertaken by the National Na-tional Board of Fire Underwriters has been launched this summer. The campaign will bring the menace men-ace of fire forcefully to the attention at-tention of millions of people. Using the symbol of the flaming Fifth Horseman, riding ahead of the four threats to life War, Famine, Fa-mine, Pestilence and Death the campaign includes a broad schedule sched-ule of advertisements in national magaines. The first full wage ads appeared in June issues of Life, Look, Saturday Evening Post and This Week. Similar ads are currently running run-ning in farm and newspaper trade magazines. The striking figure of the Fifth Horseman will dominate this fall's Fire Prevention Week poster and other safety literature. Its flaming flam-ing cloak and face of skeleton are rapidly becoming identified as the menace responsible for the spiral-ing spiral-ing costs of fire $700,000,000 a year and taking more than 10,000 lives. ' Each advertisement carries the message of the personal threat of fire to the lives and property of readers, while pointing out how they cn combat fire in their own homes, businesses and communities. com-munities. In each ad, one of the public services of the fire insurance insur-ance businesses described to show what fire insurance is doing to protect the public. |