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Show IIalf Of Fruit, Vegetables Bought On Impulse Half of all fruit and vegetable sales are made on shopper impulse, Howard Root, instructor for United Merchandising institute, said recently. There are three important means of boosting produce sales he said. They are: 1. Keep fruits and vegetables fresh. 2. Create attractive displays. Surveys show, he explained, that half of all produce sales are made after shopping list has been drawn made on consumer impulse. And the various colors and shapes of produce make variety in display possible. 3. Using realistic pricing methods, meth-ods, based on a volume business. Alan T. Rains, director, of the institute, which is a branch of the United Fresh Fruit and Vegetable Assn., Kansas City, Mo., said the institution's program- was assisted by the U. S. Department of Agriculture. Agri-culture. ' The U S D A, he explained, teaches farmers how to grow larger crops through better farming. farm-ing. This sometimes results in surpluses. To help grocers increase in-crease produce sales and buy up these surpluses, the government pays salaries of institute instructors. |