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Show 011-10! MOTOR " GETS THEMAXWELL Famous Light Car and Truck Pass to Large Locaf Dealers. Information has been received -from the Utah-Idaho Motor company's offices that tins concern has made an important addition ad-dition to ts line ot oarE .im, tlat now on it wlil be recognized as headquarters head-quarters for the famous al!lxwell ljne When seen yesterday, Manager A V "lid" -Vh0 ."-Itlaho Motor company "as a good stroke of business lor our rl ,., , pa.se, western manager for the Maxwell Motor Sales corporation, corpora-tion, approached us on the subject of our concern taking on the Maxwell line, we went into every detail of the matter caretully, and every phase of the proposition proposi-tion was considered. " Mr' bCl pointed out, the Maxwell Max-well is a line of tremendous production and almost unlimited distribution possibilities. possi-bilities. It requu-cd a concern of thorough thor-ough financial responsibility and with a big outlet to do the line justice. "Another, feature which Mr. LaCasse explained was vital was tile maintaining oi a service and, part department commensurate com-mensurate with a business of the magnitude mag-nitude of the Maxwell. ' "These points were disposed of In order as they were brought up, and lr. IaCasse proffered tile account to our concern con-cern after having satisfied himself that tlie Utah-Idaho Motor company qualified more fully for . handling tlie account than any concern with which he had negotiated, ne-gotiated, and, as his proposition was an attractive one from a business standpoint, stand-point, and we felt that tlie 'Maxwell offered of-fered one of the greatest possibilities in the automobile field ;today, negotiations were soon completed, and the deal was closed. - - "Shipments of Maxwells are now en route, and we" w ill soon be displaying the entire Maxwell line from the beautiful little three-passenger roadster up to that wonderful one-ton power wagon,, the Maxwell truck." |