OCR Text |
Show SERVICE TRUCK IEM1K Lon Claflin Explains Construction Con-struction and Efficiency of Power Wagon. "A business man asked me the other day how I could even expect to meet every ev-ery haulage problem with one make of ; truck," said Lon Clafflin, as we dropped Into the office of the busy Service truck dealer on West Broadway the other day. "A .question like that only indicates that a man does not realize how thorough and efficient the engineers in a big organization or-ganization like the .Service Truck company's com-pany's factory must be," he continued. "The unequalled strength of Service motor trucks is needed by all industries and by all business organizations in each industry that aims toward economy. But mere strength alone is not sufficient. It must be obtained without undue weight. For low tire bills and low fuel bills are necessary. Strength without undue weight is obtainable only by specializing. It calls for specialized materials. Materials used for pleasure car construction will not do. "It calls for special heat treatments of steel a special analysis of the metal. It involves special shapes. It is easy to realize re-alize that an I-beam placed in an upright position with flanges in a horizontal position posi-tion is far stronger than the same I-beam placed on its side. So it is that special shapes contribute extra strength without eNtra weight. It will be appreciated, therefore, why Service has placed such stress on metallurgical analysis special heat treatment t-the special design of shapes. It means power, endurance, strength. And all with relatively light, weight. "Economical operation calls for a motor mo-tor developing high power with a mint-mum mint-mum expenditure of fuel. So the special Buda motor used in Service motor trucks has been designed with 11 per cent more power than is customary for engines of these rated capacities. The object of this is clear. The motor is never strained. "Owing to these construction principles," princi-ples," Claflin went on, "Service moto trucks have demonstrated superior economy econ-omy and efficiency in every line of business. busi-ness. Thev have set enviable standards of performance. They have received the unqualified Indorsement of users. "Nothing but sheer ability to perform pulling power plus and all the other elements entering into successful construction con-struction are responsible. "From the light lines express, bakery, confectionery, florist, ambulance and bus to the average heavy delivery business oil, ice, grain, fuel, fruits and vegetable products to the extra heavy hauling coal, brick, gravel and general machinery there is a Service motor truck to meet every requirement. And Service trucks will be found operating successfully in every ev-ery li:xe of industry." |