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Show TERM PLEASURE CAR VERY MUCH TABOO Manager Arch Browning Objects to Misleading Nomenclature. ' Stop speaking of your passenger car as a 'pleasure vehicle,' " says Manager Arch Browning of the Browning Auto & Supply company, local Willys-Overland distributers, "it is no more a pleasure ve- niele than the farmer's plow." True wisdom. And all automobile men should remember It. The automobile that carries passengers, of course, does, giVe pleasure. So do the carpenter's saw and the woodman's I ax if they cut well. But "pleasure" is the least part of the modern vehicle for carrying passengers. The automobile gives wines to the man that owns it. It doesn't merely give him pleasure; it adds twenty-four hours to his day, if he must travel as the doctor does, and incidentally it adds' many figures to his annual income. The passenger vehicle which takes out the father and mother, grandmother and children, as it leaves the house with its load, is more like a family doctor than a mere "pleasure vehicle." The man who can buy and own a car owes it to himself and to his family to do so. Wise economy consists in making your family healthier and more va'uablc to the nation. Wise economy consists in making mak-ing your day longer and your day's work more efneient. more constructive. In the case of at least ninety-nine men out of a hundred who have business to do. and who have the money to buy an automobile, the buying of an automobile is common sense economy, simply the buying of a pair of wings, the adding of hours to the day, the giving of health to the family. Therefore, you that ride in passenger vehicles, and you that sell them, drop the expression "pleasure vehicle.'' An automobile Is a necessity, an education, educa-tion, a family doctor, a business partner. If you haven't got one, get it if you can. |