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Show FIRST IIOI H 1NE5JN CITY New Model on Exhibition at Utah-Idaho Motor Company's Com-pany's Show Rooms. Somo three years ago a new idea of passenger comfort came to the engineer engi-neer of Marrnon care, a conviction that a degree of .ease in riding and driving not yet attained wa possible and with, the idea came the determination to realize it. For almost fifteen years he had been building pleasure and racing cars. Fourteen Four-teen years of steady, cou&istont constructive con-structive thinking focused on the single purpose of embodying an idea of refinement and service in a motor car. The first detail of tho new engineering engineer-ing enterprise was the recognition of the fact that there must be closer harmony har-mony between the body and chassis. Instead of having two units, they must be fused into a single light, rigid and powerful unit. So Jong as there wore bolts to loosen the connection between be-tween body and chassis, squeaks, rattles rat-tles and swaying were the inevitable result, and that did not tend to "supreme "su-preme passenger comfort." Usual rules were that the body was but an incident; the chassis was designed de-signed and the body left to the whims of the coachmaker. Its appenrance and comfort were secondary considerations. Then the big idea was born. The engineer who had built racing and pleasure pleas-ure cars for fifteen years went to the executive committee "of the Nordyke & Harmon company and said: "I want to push passenger comfort to a point of unprecedented luxury, and operating operat-ing comfort to a notch where strain is softened to the vanishing point. A car so comfortable that it will show sixty miles an hour while the occupants occu-pants will believe they are going but thirty miles. A car so easy to take care of that it will run thousands of miles without demanding attention, beyond be-yond being supplied with fuel and oil. A car without squeake and rattles." He then briefly sketched his ideas and his plans and was given the order to proceed pro-ceed with free Band. When the car was perfected it to given the third degree. It was sent over the great southwest dosert. From I'boenix, Ariz., to F.l Paso, Texas, the Marmon took the toughest punishment, the most impossible roads and steepest climbs American landscape affords. From sea level to an altitude of 11,-000 11,-000 feet it followed the swaying trails of the alkali dosert, ran in mud up to the running board, climbed mountain sides to mining camps, where a pleasure car had never been before. This merciless merci-less grilling was continued day otter day, month after month, in an effort to find the weak spots, if any such existed. ex-isted. Tho result was the Marmon came out of the ordeal with every hope of Its inspired maker an accomplished fact. Not a rattle or squoak, and its power and performance and sturdiness were all its engineer had ever dreamed. The Marmon will be exhibited aad demonstrated dem-onstrated Monday and all week at the temporary quarters of the Vtah-Jdnhn Motor company, 129-131 South StHte street, and a cordial invitation is extended ex-tended to the public to inspect it at leisure. |