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Show E-Z-RUN ACTS WELL IH ALLUGHT CARS Oil Known as "The Ford's Affinity". Equally Efficient in Other Makes, Practically every Utah motorist ij familiar with E-z-run automobile oil, and probably 90 per cent of them would tell you instantly if asked- that it was "The Ford's Affinity' says W. F. Culmor. Mr. Culmer continued: That is one of the logical result of persistent advertising of a product prod-uct that makes good, and has resulted re-sulted in E-z-run becoming the most popular oil on the western market for Ford automobiles. However, there is another phase of the psychology of advertising that waa not foreseen by the Cul-mers Cul-mers company when the slogan was adopted, viz: While Ford owners old and new repeatedly ask for E-z-run the owners or other rars more frequently ask for some other brand of Culco oils, or ask what oil is best adapted to their machines. Ab a matter of fact, E-z-run is equally adapted to all light automobiles, automo-biles, and owners of Chevrolets, Dort, Metz, etc., will find that they will get better results from E-z-run than from other oils costing much more. In Cresta the Cnlmers people aimed at the highest possible quality qual-ity oil, regardless of cost, while in E-z-run the objpet sought was to produce the best oil possible nt a popular price, and these two sterling ster-ling oils have no rivals in the local field in volume of sales and percentage per-centage of repeat orders. Carloads are used each season in Idaho, Wyoming. Nevada and California in "preference to eastern and western west-ern products. |