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Show I COMPETiTOR FDR BIG CHANDLER AUTOS Ono of the nin.t notable drvelopmcnts in the automobile fit-Id In recent months has bwn the shifting of prlcos not only In their upward climb, but in their relation rela-tion to one another. As a result groups of cars t hut were com pet itive with each other, because of similarity in price, ha vo been broken up, "A few months hko." says p. A. Quiir-loy, Quiir-loy, (list rlbu tor of the Chandler, "every f'lia ndler dealer had onmo to look upon a. certain lew cars ns his competitors in the sense that rv laiK' number of people peo-ple having decided upon spendine npproxi-mately npproxi-mately a certain price for a car, would rut t ura 11 y cxn mine or consider two or Ihr.M cars at about that samo price. "The car buyers have, not changed, hut motor car prices have and so the huytT who Htarts out to spend nbout JltiOil for a car 1 inds tha t, while ho can Ktill buy thn (,'hn ndler at that price, several cars that user! to soil nt about tho same price are now ?'J(0 to $.".00 higher. And If he examines the other cars selling nround the Chandlor price be finds thnt they are all ca is that recently sold for much less tha n the ( 'hn ndler. "Tliis all MiniH up In the statement thnt by behiK able to maintain the same price that has been in effect for six months or more, the 'hn ndler has ta1 tied a more strategic posit ton with respect to cars formerly in Its price class. "If the Chandler were n car less well known or produced In small qua ut It Ion, this straieKlc ndvantuRo would not he so Important, but with u well-known car It is a IremeudouH advantage and one which we count on to make the comlnc season an extremely (rood seapou for the Chandler Chand-ler sK." |