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Show DECIDED CKE Ifl AUTO NOMENCLATURE Term "Pleasure Car" Has Become Obsolete; Recognized Recog-nized as Necessity. "I do not believe that there is anything any-thing In all American industrial life as tragic as the tendency on the part ot the public to regard the automobile as a pleasure vehicle." said Sales Manager E. A. Charron of the Utah-Idaho Motor company, local Premier dealers. "You can reason from a positive and unmistakable unmis-takable hvpothesls to the logical conclusion conclu-sion that if it were not for the automobile industry of America this country, under three vears. could probably not. become an effective factor in the world-war. With the help of aircraft, manufactured by its automobile Industry, America within a vear will be the one great deciding de-ciding factor which shall bring the kaiser to his knees where all else has failed. And still they go on calling the automobile automo-bile a pleasure vehicle, and the automobile auto-mobile industry is catalogued in the minds of a great many people as an industry j made up of commercial gamblers and 1 plungers. ; "In all the history of American commerce com-merce there has never been a group of men who have fought the battles of . America, both commercially and patriotically, patri-otically, with any more zeal and unselfishness unselfish-ness than have the automobile men of 1 America. When there were troops to transport, the American automobile has been ready to transport them. When , there were troops to feed, American ; trucks were ready. When there have ' been wounded to carry from 'No Man's Land' back to the emergency hospital and from the emergency hospital to the base hospital and from the base hospital : to the transport, American automobiles were ready. "And now. when the greatest crisis in all history arises, when the one cry of a stricken world Is for aircraft and more aircraft, the American automobile industry indus-try is ready to produce these aircraft, and will produce them in such quantities that the arch enemy oi us all will be utterlv smothered and blinded to a point wlwre he will become Inefficient ami impotent. im-potent. When this is accomplished the world-war will be over, and I do not hesitate tor one moment in making the bold statement that the American automobile auto-mobile industry at this moment stands to shorten - the duration of this war by at least twelve months In all probability bv twenty-four to thirty-six months. "When you stop to figure what every dav of perpetuation accorded to this war means, not only in the loss of money, but in the loss of human life when you stop to consider that the American auto- ; mobile Industry's production of aircraft stands to exert such a tremendous influence influ-ence in the shortening of the war the ; application of the words "pleasure vehicle' ', to the American built motor car is little . short of sacrilege." |