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Show ' MM THEN) : TOWARDS ECONOMY i Distributor Discusses the i; Altered Viewpoint Mani- fested at Auto Shows. si "The effect U,o worM ur l.a hart l:i s; altering t i i o view point s (if t he people j nowhere, imov clearly not h-ed t haii at i-j ; ho automobile slum.-? throughout the United States," -ays, C W. Newton, ilis- t ribii for for Frank I in automobiles in this ill lerrimry. U "Greater usefulness and economy arc ,v) t he ideal tow ai d which designers now , ;J strive, a ud no longer is nl train x urious- ness or some freak si lo considered V worthy of display. In fart, it is salo to 1 ! assume t h;it such surface vanities arc si forever of the past. ;3 "The motor t ar pla ert a must i innor- 1 i J taut part in the w o- ld w;i r. and it was , service altoulhor that assigned it to the place. 1 Jon tinned usefulness, day in ami day out; with the minimum of trouble 'A nad expense, was tho ha is on which 11 h worth w as reckoned, a mi anything that i did not lead to this result , way looked :j u)on ;ts bein outside tho pale. "The impressions thus mide will not 5 J .juiekly. 1 if ever. be. erased: and that automobi.le builders recognize it,- is p3 iown by the cars that are displayed.' j This new attitude of the aulomouiie-f aulomouiie-f Laving puhile is to the advantage of' such l .-ars us the Franklin, which, since its y, origin sixteen years a.uo. has always had usefulness as tlie truidhu; thought, of its H desipners, even though it mli;ht have -cetned that the trend at times was tote' to-te' ward lnxurv rather than efficiency. Tho result Is that today, in the lifiht of a clearer understanding of just what Ejj a motor car Is for, the I-Vanklin company ii is prepared to izo ahead smoothly v. ithout ; belli iy put to the disturbance und delay V that must he faced by motor car manii- faeturers who must change their fue.ili- ties and products to meet the demand Ejj for cars' that servo this more funda-3 funda-3 mental purpose. |