Salt Lake Tribune | 1919-03-09 | Page 39 | How 'Old Blackie' Started Something

HOW 10 BUCKIE' "During the time a motor car is es-tabl es-tabl ehing a reputation for being thoroughly thor-oughly worthy and depenflable, it is Interesting In-teresting to observe how its useff-car value advances," says Service Manager Judd of the Judd-Brower Auto company, com-pany, distributors for Liberty passenger cars. "An illustration of how the selling price of such used cars increases with public confidence in the company and its product prod-uct Is seen in the experience of our first car sold, 'Blackie.' He says: 'Liberty 'Lib-erty Sixes perform and stand up in a most excellent manner in these rugged and rough mountains of Utah. In April, 1918, we secured the Liberty agepcy from the Salt Lake Auto & Garage company. In the transaction $900 was paid for a demonstrator dubbed 'Old Blackie.' which at that time showed signs of much use. It was sold as our initial sale for $900. Several months after we bought it back, paying the owner $950 cash for it. By this time we had learned Liberty value. "A few days following, 'Blackie' sold for $1150, and on December 12 was turned in at the same price on a new model. On going over It, grinding the valves, we found all' bearings and mechanical parts perfect. Since then it has beep put on the demonstrating list1, where it performed per-formed well, malting the State street hill to the capitol on high gear, which is a very severe test. January 24, 1919, a stage driver who wished a car to haul passengers In the Peep Creek mining district came in the office, bringing a mechanic with hiih, to select a car for his purose. B"e paid $900 and a popular popu-lar truck worth $600 and took 'Old Blackie.' Thus the last sale price was $1500. Up to date 'Blackie' has covered in the neighborhood of thirty thousand miles. And since then Liberty car sales have multiplied in this territory."