Salt Lake Tribune | 1919-03-09 | Page 46 | Horseshoe Dealer Plans for Show

liil DEALER PUBS FOB SHOW- Horseshoe tires are going to occupy a conspicuous place at the auto show, particularly par-ticularly for the purpose of introducing the new Uorseshue cord tire, which the liucine Auto Tire company is producing for the first time this spring, isot only will the Horseshoe Auto Tire company be active at tho show, but it is preparing pre-paring to receive any number of visitors at its salesrooms, particularly dealers, who are interested in Horseshoe tires and in a preposition to handle them in this territory. Officials of tho Horseshoe Auto Tire company predict a great success for the new Horseshoe cord. It is an improvement improve-ment upon the Horseshoe cord distributed distrib-uted last year, but incorporates all the superiorities which made this one ef the most popular tires distributed in this territory. The new cord differs irom the old one in the arrangement and shape of the tread, which will insure in-sure greater anti-skid value, as well as a further protection to the fabric auainst sidesway. Again -this year the Racine Auto Tire company, manufacturers of the Hoise-shoo Hoise-shoo tires and tubes, is insisting upon only the first-grade materials in the manufacture of its products. For instance, in-stance, in the new cord only sea island curd will-be used, and only the finest quality of rubber. The distinctive characteristic char-acteristic of this tire is that tho rubber is forced into the very fiber of the cord, creating a strength and durability that is unexcelled, according to tho claims of its manufacturers. The company will continue to manufacture manu-facture its well known fabric tire, which has proved an excellent repeater. The Horseshoo Auto Tiro company reports re-ports that its dealers this year are, almost al-most without exception, increasing their orders and laying in much bigger stocks than they did at a corresponding period last year. This is taken to indicate a very favorable season and also a sound evidence of the genuine values in Horseshoe Horse-shoe tires and tubes. Dealers interested in securing an agency for the distribution of the Horseshoo tires and tubes are cordially invited to call at the company salesrooms. sales-rooms. There they can examine various products of the company, and also have explained to them the attractive terms which this firm is offering to its dealers.