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Show AMEEICAN , , - .. . i COVERING THE NEWS lntt'rt'tinuiy , the emerging emerg-ing trend in television journalism jour-nalism and newspapers in general can he summed up in one word . . . "locahsm.' Television stations, tor example, provided a total of 200,000 hours !' ioeai new s c-overace in li'Tti. This extensive ex-tensive local coverage seems to attract viewers. A recent report snowed that 71 per-c per-c nt of v, ewers watch early evenum local news at least twice a week and that 69 percent watch la'e evening local news at least twice a week as well. In add.iion, according to the Nat.onal Association of Broadcasters (NAB), an eniprpct: trend in local T journai sin is a sl.itt away from f.im to live reports. And, more than ever hidore. local stations are doing their own inv est ;gal i e report ing and docu mentaries Not to !e outdone ,n the trend towa-d localism are hometown weekly newspapers news-papers whose total ctrr-nV Hon leaped more than 2 i million during 1976 to more than 3 7.2 million. Weekly newspapers have also recognized recog-nized that their readers have become better educated. . - v. - , , , j f ' I " i ll These higher education levels among readers have affected the intensity of readership, and weekly readership is now estimated to be more than 1 50 million. Both newspaper readers and television viewers like local news and a large majority ma-jority fee) that local newscasters news-casters and reporters do an excellent job of covering most of the major news stones in the area. Which is good news for the people who report the news. |