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Show ACCEPTANCE THROUGH ADS "Advr4klagjielps you live better for less" was the theme of AdvertTTnkU ltiuiiijonyeek recently celebrated celebrat-ed throughout Utah and 11 wesuFnTstntes. IX was part of a nation-wide program to honr the vital part advertising plays in the life of each citizens. One of the most important ways advertising helps us '"live better for less" is by bringing us new ideas for use in our daily lives. For instance, several generations ago every housewife made her own soap. Advertising convinced the public that soap produced by a manufacturer was even better and certainly more convenient. A cake of soap today, to-day, bought from a store, costs less than only the ingredients in-gredients would cost to make it at home. Only a few years ago, cake, cookie and pie mixes were new. Women who took pride in their baking scoffed at the idea. But advertising convinced the women of America that ready mixes are economical, convenient and equal in quality to home mixed ingredients. As a result, many homes enjoy cakes and pies they wouldn't otherwise, for every homemaker isn't a good baker. The same story is repeated over and over again. Frozen Froz-en foods, ball point pens, electric shavers and dozens of other new products have been started on the road to general gen-eral acceptance by advertising. |