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Show Despite the fact that toothpaste has been around for over 100 years, it is still one of the fastest growing of all products in the health and beauty aids field. Among toothpastes, gels have shown the greatest growth, now comprising over 30 percent of the category. The largest selling toothpaste tooth-paste in the world is Colgate Toothpaste, a leader in oral care since it was introduced intro-duced in 1877. Until now, however, that company hadn't entered the gel market. mark-et. Now it is offering Winter-fresh Winter-fresh Gel, as well as Regular Flavor Colgate. Retail toothpaste sales, which totaled $250 million in 1960, and $370 million ten years ago, surpassed the billion-mark in 1981 a ten-year ten-year increase of 170 percent. |
