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Show THEN: Back in the year 1806, 23-yearold William Colgate opened a soap and candle shop. In 1877, his company introduced the first toothpaste, sold in a jar. NOW: Today, his company's com-pany's toothpaste is the world's best selling den-trifice, den-trifice, marketed in the U.S. and some 135 other countries. coun-tries. In fact, one out of every four tubes sold in the world is Colgate. Now, that company has entered the gel toothpaste market with Colgate Col-gate Winterfresh Gel. Gels, which represent one-third of the dentrifice category, are the fastest-growing segment of the toothpaste market. N. |