Salt Lake Tribune | 1917-12-02 | Page 34 | Auto Buyers are Very Discriminating

AUTO BUYERS ME W D 1 SCRIM I NAT I N G Utah-Idaho Manager Dis-covers Dis-covers This Trait in All Who . Select Premiers. That automobile buyers of toiay more than ever before are buying cars with an eye to driving comfort and long service, as well aa for looks, is the contention of Manager Cummintcs of the, Utah-Idaho Motor company, who ntaufl that this is one reason why the I'remjer is the car of the hour. Mr. Cummings declares that beauty is one of the important considerations, but that performance Ls the main factor. "The Premier, it Ls universally acknowledged, acknowl-edged, l one of the most beautiful cars on the market," Mr. fnmmings said yes- : ten-lay, "but the Premier in not sold on i itri beauty, it la Bold on performance and 1 it ability to stand up under hard 1 ujiiiage. "The manufacturers of the Tremier do, not build yearly models. In fact, they concentrate on one cnassls, anri do not make a hobby of changing models incessantly. in-cessantly. Such a practice prevents th;t approach to perfection which comes only through protracted concentration, and it , makes for price increase rather than price reduction. 1 "Then, too, it renders mrs tn the hands ' of owners are.;te often before the varnish on them is dimmed. . "Premier is not a coilertion of automobile-accessories thrown together to mak a motor car, but it is designed and built exclusively by Premier ertifineern men who have studied the ndH of rnotorlntn and then built the Premier to m.-et those requirements. "The maa-neMo kt shift twIuta the work of driving down to a jilnnant pnntirne to thr, Premier owner, and the aluminum motor, weighing 2f,:, pounds ess than the cast iron power pint. makes the Premier a car of perfect balance It is consequently an easy car to drive and rlden eay at nil "!. Mr. Cummings further stMed thnt his company has a number of Premier four-somoa four-somoa and touring mm rr-lf,v fnr lmim. .Vi7llv'!ry at t'"jlr wlrooiMs. on South Main street.