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Show emwieeeeeeajBaMaeeee" ': Ewe11 Madry 8 University Medical Center employee SPINNING THE TUNES to make a living but enjoys sPinninR the discs at KRCL as a volunteer for fun. enabling the station to continue. con-tinue. Mr. Holbrook says, "The largest amount of money will have to come locally from listeners. We think we made quite a good start." HE WANTS to see the time when the station won"t have to rely on government or other outside forces for support, depending de-pending instead upon the com munity it serves. The station was rated above 20 of 32 local stations in a recent re-cent listenership poll, he notes, with the largest audience audi-ence coming from the 18-35 age bracket. IF YOU want further infor-matidn infor-matidn about the station or want to volunteer in any way. Mr. Holbrook invites telephone tele-phone calls al 363-1 H IK. Wasatch Front as well as some black-oriented material, Mr. Holbrook notes. "If we can give job information in Spanish, Span-ish, sone say that separates (cultures) but by that means we let people know what is in the community and that they've got a stake in the community." com-munity." IF THEY can't understand the language how can they begin be-gin to get involved? he asks. "We get feedback that people are glad there is Spanish programming prog-ramming on." Looking at the need to serve minorities he continues, "We found a lack of broadcasting for the non-LDS a problem, and responding to other cul tures, needs. There's a tendency tenden-cy for everyone to serve the majority. "OTHERS NEED positive posi-tive feedback" relating to their cultural values, he emphasizes. empha-sizes. Programs are there that can interest the sod-called majority, major-ity, as well, however. They relate re-late to energy conservation and the environment or neglect of the elderly, for example. "WE ARE interested in the problems that exist in the community. com-munity. We want to help bring out the need for change. We won't do the change" but can serve as a catalyst, he says. That could mean allowing airing of various public service announcements by different groups, whether it be announcing announc-ing an upcoming event or alerting alert-ing the public to a program. THE volunteers are drawn from all walks of life and include in-clude such officials as the state director of aging who moder-aies moder-aies "the Golden Age" program. prog-ram. "They donate their time and get guests. We set up the perimeters (basis for program)." Many of the volunteers are students or others who enjoy broadcasting or giving of their time in a variety of areas. The station maintains only a small full-time, paid staff. STARTUP COSTS for the station when it went on the air last year were $95,000. "About "Ab-out $35,000 came from federal money the rest was private money or in-kind donations," he says. Those included enough used equipment to fill two studios donated by Bonneville International Inter-national Corp. and other donations dona-tions from Kennecott Minerals Co., Skaggs, Kearns-Tribune, the ABC Foundation and the International Center, among others. IN ADDITION, some city and county governmental help was received, he adds. A Community Com-munity Services Administration Administra-tion grant covering "major costs" has also been obtained and will run out in June of 1982. But a lot of financial support comes from the community residents re-sidents themselves. Mr. Holbrook Hol-brook says. "We just had the first of what will be many the first major marathon. We received $18. 0(H) in pledges. That indicates we're serving new groups." THAT SAME amount was collected in the KU ED marathon, he says, but more different people donated to KRCL (meaning smaller average aver-age donations). "A large number num-ber just sent money-orders or cash which we told them not to do. Maybe one in ten came from Spanish-surnames." Looking to future support By TOM BUSSELBERG SALT LAKE CITY Mix together 120 volunteers, community com-munity support, an audience looking for something different diffe-rent and season it with some government funding aid and you've got a radio station. SALT LAKE City's KRCL. found at about 91 on the FM dial, is just such a place. Without With-out any of those major components compo-nents it could not exist, says Gen. Manager Steve Holbrook, Hol-brook, a Bountiful native. In fact, the station is one of more than 50 "community radio stations" scattered around the country. They don't accept advertising and their programming isn't like anything else along the Wasatch Front. DEPENDING ON the time of day you might hear a Polynesian program, folk music, a talk show about senior citizens or college student stu-dent problems or 1960 s rock. You can't say you know what the station's like after just listening once, Mr. Holbrook Hol-brook says, noting KRCL has geared itself to provide programming prog-ramming other stations are either not touching or not doing to a level he believes the community wants. "IN OUR incorporation papers we indicated we wanted to do a variety of things civic broadcasts (including some special city council sessions ses-sions and legislative reports), specialized (programs) for low-income and minorities, do something on consumer problems prob-lems and needs." The most noted problem facing area residents, according accord-ing to the in-depth community needs assessment required by the FCC before licensure, was animal control, Mr. Holbrook quips. "W E WANT to cover areas that aren't currently covered. There's no reason to duplicate what's there," he says, noting the station doesn't play a Mormon Mor-mon Tabernacle Choir broadcast broad-cast because other stations do but does provide a Polynesian-Tongan Polynesian-Tongan program. "They have nothing on but one program (Tongans)." About the only source for programming in Japanese and Greek is KRCL, for instance. THE STATION believes part of its obligation is to provide pro-vide such programming and if . someone or a group approach es the station with programming program-ming ideas they will be considered, consi-dered, he says. The station also provides programming for the estimated 60.000 Hispanics along the |