Show If I f r r r p 1 t tn rS n f fe f This is the Mousetrap Makers Maker's Door Once long ago the world beat a path to it to buy his handmade mousetraps f This is a Weed Weed- tl Lots of them are now growing on the mousetrap makers maker's path HE REFUSED TO KEEP UP WITH THE TIMES This is a Mousetrap p Factory THERE ARE NO WEEDS AROUND IT The mousetrap factory advertises Therefore many people can buy its mousetraps and buy them in their local stores C- C The mousetrap factory makes many mousetraps Bei Because Be Be- i jr cause it makes many it can make nake th them m cheaper In this way people get better mousetraps for l less ss money and they dont don't have to go to the to-the the mousetrap maker to get them This isn't true only of mousetraps People depend depend depend de de- de- de pend on advertising to find the best values in- in packaged foods toothpaste clothing soap v I II it EJ L lY I almost all the necessities of modern living They rely on newspaper advertisements for in information formation about these articles because there they can see them pictured read about their merits learn their prices and find out where e to buy them S I What's more people be believe eve this advertising I I r ADVERTISERS ADVERTISERS' LIVE IN GOLDFISH BOWLS t 1 The manufacturer or merchant whose advertising advertising advertis advertis- I ing isn't honest and consistent wont won't stay in business long the readers who readers who are their neighbors neigh neigh- bors will bars will stop stop dealing with them and trade with honest manufacturers and merchants whose dependability dependability bilLy is shown by consistent advertising I When business is better in this town everybody benefits When everybody in the town knows what's going on all over the world each man can tell better how to vote what to buy and how to protect himself Read these tise ads each week Tell your friends to read them They tell you what an important part your newspaper has in helping you ou to know what what's 8 going on so you can decide what you personally personally per per- are going to do about it all The publisher of this paper wants to serve the community the best he possibly can If you have any questions questions questions ques ques- or criticisms dont don't hesitate to write him a letter It will receive personal attention OUR SERVICE IN THIS WAR IS TO PROVIDE THE NEWS AND OTHER j I VITAL INFORMATION THAT WILL LIGHT AMERICAS AMERICA'S WAY TO tt h |