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Show POLE VAULTING AT ITS BEST Record height reached in the pole vault is an outstanding 15' SW! Set in 1943, this mark still stands unbeaten. Whiskey of its THIS WHISKEY IS 4 YEARS OLD 86 PROOF THE HILL AND HILL CO, LOUISVILLE, KY. Ml MMMMMMMMMMMMMMMMMMi MMM MM MMMMMMMMMMMM MM MMM MMMMMMMMMMMB MM fl I The BANKER'S STORY j Your bank feels a real sense of responsibility to the community com-munity it serves. Please call on us for any of the varied i services in which we specialize. HEART-WARMING)) (i jlUUP EXAMPLE OFTHE wlt f liLS BANKING XfeSf hh PRINCIPLE ULiLr' APPLIED TO SIL COMMUNITY -- I DO YOUR BIT BY CONTRIBUTINgT TO YOUR LOCAL RED CROSS sSSS' BLOOD BANK WjJH """n Bank of Southern Utah Cedar City, Utah Member of Federal Reserve System Member of Federal Deposit Insurance Corporation mwnymiiimwwMi ' -mit , vmwmmm wwmm'vmrwv mmmvm ",.' iiMMMyi,, - - ,,- - - j XtX - - - 1 X.: ; ... r- .. .j&St W- ' ' : I " KtrZ r-j? . I . 1 4ti ft J . v I v yt-t - "fl X ' . I' t ' ,::. ' " " . , s jr .. j K ; jr AUI74 ' : ; x 'C X ttrX' '-ZT:f - -zrw " ' - 1 D p)?(B(oDQg ! Tom McCahill of Mechanix Illustrated Magazine -together with five optional power features makes is the dean of America's auto editors and testers. Mercury one of the most completely powered cars in Here is his forecast for 1954. the popular price field. "I predict that the new 1954 Mercury with over- Ball-joint front suspension is also a Mercury exclu- head valves, solid tappets and Lincoln front end suspen- gjve for 1954 m je popular price range. Driving ease sion, will not only prove a sensation in stock car racing, ig further enhanced by Mercury's optional "4-way7 but will prove itself to be one of the safest, most popular geat whkh focu8ea you for the road m Gf : cars in America by this time next year." four Anyone who has ever seen Tom McCahill give a car Additional options such as power steering and power a work-out knows the significance of this statement. A ,w A u j-aj brakes make Mercury exceptionally easy to drive. And veteran racing and test track driver, McCahill's busi- . ., fully-automatic Merc-O-Matic Drive provides smooth, ness is putting all the new cars through the most gruel-powerful, gruel-powerful, no-shift acceleration. ling tests that he can devise. A big man (260 lbs.), . . . i 1 Authoritative reports consistently rate Mercury McCahill romps a car through its paces as though it , ; . , , . with the highest re-sale value in its price field. This were a polo pony. Through experience he can determine within a hair's fraction just how much a car can take- Promis!S future dividends 39 weU 89 low and give in terms of power, comfort and all-around costs. owner-satisfaction. In many Parts of the West' Mercury has out- Most spectacular feature of the '54 Mercury is its selling all except the "lowest priced three." Production new lGl-horsepower V-8 engine-delivering 2870 more in Mercury factories has had to double during the past power per pound than last year's V-8! This new engine two years to accommodate demand! CIO E R C O R V the car that lets you decide how easy you want your driving T II 0 R LEY MOTOR COMPANY 18 SOUTH STREET CEDAR CITY. UTAH. PHONE 78 |