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Show SlJall Survey Says Yes a local mall while 123 -or 30.75 percent-said they wouldn't even consider shopping this type of store in a downtown mall. They voted "zero percent" per-cent" in this category of the survey. As for specialty items, the story is much the same as for furniture, according to the survey. sur-vey. Less than 25 percent said they would spend more than 50 percent of their "spendable income" in-come" for this type of item ina mall. (See Gary's Column, page 2). By GARY R. BLODGETT BOUNTIFUL South Davis County residents polled by an independent survey team concerning proposed redevelopment re-development in the Bountiful area overwhelmingly favor a downtown mall to other types of business expansion. THIS IS based on a telephone tele-phone survey of 400 families contacted by Kenster and Company, an independent polling service engaged by the Bountiful Redevelopment Agency to obtain information of residents of the area concerning con-cerning their "shopping habits." "This in no w ay is an indication indica-tion of what is to come in Bountiful." emphasized V.A. (Kit) Bettilyon, redevelopment redevelop-ment agency director. "It is simply a gauge as to the feelings feel-ings of the majority of the Bountiful-area residents." HE SAID the telephone poll was by random selection from the South Davis Directory and included responses from residents resi-dents of the entire area from North Salt Lake to Farmington. Farm-ington. "We didn't want the survey to be restricted to Bountiful because the shopping market for any development in the Bountiful area would include all of south Davis County," he said. "It would even include the Rose Park area but the latter lat-ter was not included in the survey sur-vey as it might have been." AN ANALYSIS of the survey sur-vey will be made public in early ear-ly December. The survey results, re-sults, as they were recently completed, will be presented to the Bountiful Redevelopment Redevelop-ment Agency Board of Directors Direc-tors next Wednesday. "This survey was geared more to aid potential investors and developers, letting them know what types of stores are favored by south Davis County Coun-ty residents," said Mr. Bettilyon. Betti-lyon. "An extensive marketing market-ing and economic study currently cur-rently underway will relate more to the feasibility of the proposed mall or any type of business expansion in the city." THE LATTER study is being conducted by Machan, Hampshire and Properties, Inc., designated by the RDA board of directors to conduct the survey. Meanwhile. 292 of the 400 persons contacted in the inde pendent survey said they "favor Bountiful encouraging new business activity through redevelopment." OF THE 292 who responded "yes" to this question, 123--or 42.12 percent of those favoring some type of redevelopment-ranked redevelopment-ranked an enclosed mall with two or three department stores and 50 smaller shops and restaurants res-taurants as their "No. 1 choice." to shop. Expansion of Five-Points Mall was listed No. I by 91, and 43 ranked the rehabilitation rehabilita-tion of existing downtown stores as their top choice for shopping in the local area. ASKED W HICH stores they most often shopped, the results re-sults showed Bountiful's J.C. Penney Store to be No. I as a department and apparel store (two categories). Lakewoods Home Furnishings was ranked best among furniture and appliance ap-pliance stores and Sunset Sports was first among speciality special-ity stores. ZCMI ranked second for both department and apparel stores, sixth as a speciality store and 1 1th as a furniture and appliance store. GRAND CENTRAL and K-Mart K-Mart both ranked high-- usually in the top five--as favorite favo-rite stores for Bountiful-area shoppers. Mervyns and Sears also were among the leaders among the department, apparel and furniture stores. But when asked specifically what stores they would patronize patro-nize within a new development, develop-ment, ZCMI received 204 or 23.34 percent of the total response. re-sponse. "THIS IS a clear indication that ZCMI, probably by name association as well as quality of products," ranks atop the list of most area shoppers," Mr. Bettilyon noted. But Mervyns, a comparably new store in Utah, ranked second to the question of "most wanted" department store to be located in Bountiful. Boun-tiful. SEARS, J.C. Penneys. Cast-letons, Cast-letons, Baker Shoes, Nord-stroms Nord-stroms and Weinstocks then followed in that order. But nearly 90 stores received a "vote" for locating in a downtown down-town mall. Asked if a mall were built "near" downtown Bountiful, and included such stores as ZCMI, Sears, Penneys. Bon Marche, Castletons. Nord-stroms, Nord-stroms, etc., at nercentage of your dollars would be spent at this mall? THOSE PERSONS polled then ranked their dollars spent (percentagewise) according to store classification. As a department store, 73 respondents, or 18.25 percent, said they would spend about 50 percent of their money in a local loc-al mall. Twenty-three said they would shop the local mall department de-partment store exclusively while nearly 20 percent said they would spend 75 to 80 percent per-cent of their money in this type of local mall store. FOR APPAREL, the statistics statis-tics were even higher with 81 percent of the respondents saying they would patronize the large apparel store in a mall. More than 20 percent said they would support such a store at least 75 percent of the time. But a combination home-furnishings home-furnishings and furninturc store didn't fare nearly as well. ONLY 10 respondents said they would give 100 percent support to this tyv of store in |