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Show BY CHARLEeTb RDTH jilltlTl G's Missed Ads EVERY now and then someone comes along and says that what we need in this country is less advertising. Look at the magazines, lie points out, mostly !1 ads. Listen to radio, watch TV nothing but commercials. And the newspapers how nice it would be to read a newspaper without ads. But would it? Would adless magazines and newspapers be more interesting than those we have at present? Well, let's not guess at such things. There Is no need of it. This Idea had a full-scale test during World War II and in Korea on the most alert segment of American life. They were given a completely "adless" existence. The newspapers news-papers they read, except the home town papers that were sent them, had no ads. The radio shows that were brought to them were without with-out benefit of commercials. Were they happy about it? They were not! They actually, in many cases, petitioned their command-frig command-frig officers to bring them some advertising! It's the one thing from Your Authorized Dealer Southern jfy ""v Utah's ' Leading home they said they missed most. This sounds astonishing at first, but actually it is not. We in this country have come to look upon the ads in our newspaper as just as much an integral part of the newspaper as our favorite features, fea-tures, our favorite comic, or the daily news. In a practical way the ads are more of a part of our daily lives than these features, comics, or the news. We are interested in those all rinht, but they do not t'iich as intimately on our daily lives as the tilings we buy. From time to lime in certain cer-tain large cities there have been printer's strikes, and the newspapers have had to produce pro-duce without advertising. Reader-Interest at such times dropped almost to nothing, for the readers, like the til's, have come to realize that the ads the papers carry are just as Important in their dally lives as anything else that enters them. Advertising not only saves you money, gives you convenience, but adds interest to your life as well' PRICED TO SELL Don't Wait 1954 PLYMOUTH 4-Door SEDAN Overdrive, radio, heater. This is an executive demonstrator demon-strator driven only a few miles. This car sells new for $2597.00 You can SAVE $400.00 today by buying this car for only $2197.00 j 1949 PLYMOUTH 4-door Radio, heater, new paint, a truly First Choice Used Car $547.00 "You'll be glad tomorrow you purchased a Plymouth Today" LUNT MOTOR COMPANY I 39 South Main Phone 77 i "PLYMOUTH BUILDS GREAT CARS" Recipe For A "New" Weekend i 'Stop in and pick up tlc materials mater-ials you need for that home improvement im-provement you've been thinking of ntnv bookshelf, sliding door closet, built-in-desk, corner cupboard. cup-board. Do it now and you'll be all set to add that new touch to your home this weekend. Cedar Lumber & Hardware Company 86 W Harding Phone 359 ill What makes bubbles in beer? !j Why are they important? j! Why do bubbles keep rising longer ,ji in one beer than another? i!j W 11! Sbv MP Long-lasting tiny-bubble .n inm is a character- sluggish (making the beer taste flat and lifeless) ' istic superiority ol t isher Bcci, and one of the or too rapid and short-lived (causing the beef reasons why it ha been the interniountain to gush and over foam). ?fy favorite since 1881. Those tiny bubbles enliven run' i i . , . . . ii i i t- . i i i. n rishcr Beer is correctly carbonated at this alti and enhance the delicate hop and malt llavors ... . - . . . .7 , , r i , . i I . , ,n ,i ti , tudeir this altitude. As a result the cat Donation for your taste pleasure, and keep all the flavor ' . ... . . . ... , r . i i i.i pressure in rishcr Beer, due to we -known awl in for vour eniovment down to the last drop in ' . '. . ' . . vour class ' nature, is in proper balance lo atmospheric " ss' pressure at this altitude. Bubbles are formed by the release of carbons- r . . .. , . , linn pressure when the Iyer is poured or drawn. Ja". together wnh gentler extraction of When carbona.ion pressure's in balance to 'P '''r anc aroma-anolhcr natural effect atmospheric pressure, which varies with al.i- ' m h,Sh '""" -gives Fisher Beer that tude, the bubbles are tiny and keep rising slowly mUt!" sl,arklc Vou can ,hat "frcsh.ng r i . . .i i i ir i sparkle vuu can lasle. o hir a long tune into the creamy head. If carbon- 1 ' ation pressure is nut in balance to atmospheric Don't be content with less than this, tk" pressure, bubble action is either too slow and li nest beer . . , . Spafth JS tewed 5SSSS-ssf Jo'tlte)lftliid fffijS? t0 mo modern breworiei li Copyright 1 954-Fithtr Brtwing Co., Salt Lake City Brewers of fine Qualify 6er SiAC 1 884 |