OCR Text |
Show lhiTOENT5 Know Before You Go Some people have earned substantial rewards by investing invest-ing in smaller companies. Other people don't even know about these firms. The difference is sometimes in what the investors are reading. Smaller companies sometime present unusual investment opportunities. Not too many people knew McDonald's existed and even fewer saw how much profit potential was there in 1966 when the company's stock was selling for little more than a hamburger, ham-burger, fries and a shake. But the pros did. Four brokerage houses in four different dif-ferent cities issued favorable reports on McDonald'sthat year. Significantly, the only publication where a potential investor could have seen all -four reports was in The Wall Street Transcript, a weekly newspaper. Providing information many investors might otherwise other-wise miss, The Transcript is of particular interest to some 28 million investors who want to follow the performance of smaller companies' stocks. The publication doesn't offer investment advice and never recommends a purchase. A free brochure about The Transcript is available to investors who write to Bill Flanagan, The Wall Street Transcript, Box 891, Cathe- dral Station, New York, New York 10025. J17S l'ATJ " iance fiSV Js'Ss' f I " I Perhaps one of the most unusual examples of life imitating imi-tating art occurred in the household of 19th century Russian musician Count Skavronsky. A great opera buff, he insisted that his wife, S children and servants talk only in recitative, or in other words, as if they were singing : opera dialogue. ', c |