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Show " - lf .. l . ii.mll l i! J I i tajr-..r1l ,-ri-..rlii-lliif " ' "" '""'" '"" """1 IHlow to White a ClASsified Ad " I tIiat SELLS! 1. State tUe item Tell your readers exactly what you're selling right away. Don't bother with fancy features yet. They don't want to know its"'Wllson K28" until after they know it's a set of golf clubs. 2. Give ENOuqh ircfomviATioN I An ad that's too short becomes expensive if it doesn't sell your item. They ask, "What kind? What model? 1 Condition?" State the price or say "Make an offer." rfM CLUBS, son unQ damaged blue ana cost auv . ! number J- 6 5. Be tioNEST Don't omit obvious flaws or exaggerate the quality. Your readers want to buy from someone that they can trust. 4. MaIcE SURE CUSTOMERS CAN REAcll yOU Just a phone number is enough if you will be home all the time the ad is running. If not, your caller may get discouraged and decide not to call back. By adding "After 6 p.m." your customer knows exactly when he f can reach you. 5. Get to tIie poirrr ( 1 Avoid long-winded language when short phrases will do. ( ; "Super deluxe, attractive blue and white Atlantic bag" ; ' can be shortened to "blue and white Atlantic bag." That j . way you -an convey a lot of information while taking i advantage of our Classigram rates. J j A weII wrItten cUssifiEd Ad will seII t AboUT ANy iTEM OR SERvicE yOU ARE SElliNq so use our hANdy CUssifiEd mailing form. j Vernal ExpressAdvertiser Classified Ad Deadline: 11 a.m. Tuesday F t 3. |