Salt Lake Tribune | 1915-10-03 | Page 51 | New Service for Electric Trucks

that rf'Hiilts in flight?! times the normal amount of iftlel may safely be termed lOGCeMnil. And an other proof of mcceu in that over half the electric vchiclea purchased in Uartfor'l have replaced &KoJine cars. The battery service syatern removes re-moves every dinadvnnt.tge of electric elec-tric niotor car transportation and leaves only its advantages. Most men who En the past have considered consid-ered the purchase of an electric truck have usually advanced four Argument! against it: i'irst- -High first cost of the vehicle: ve-hicle: second limited mileage on one battory charge; third uocer tainty as to efi'iridiH-y, life and care of batteries; fourth---uncertainty as to actual cost of operating the car. Our system eliminates these argumentswipes argu-mentswipes out these objections. In the first place, the vehicle minus the battery is not high in cost. Mileage under the battery service system is unlimited. The battery and its troubles, if any, no longer concern the vehicle owner, but are of interest only .& our service company. com-pany. And fourth, the cost of operation oper-ation is a fixed rat- ppr car mile. And these advantage do not take into consideration the reliability, the flexibility, the cleanliness, the ability to operate in both blizzard and heat, and the capacity to handle occasional heavy overloads of the electric truck. The Electric Truck' Service company has received three new trucks to operate oper-ate under this system, two of which have been taken by the Utah Power & Light company. hour rate would come to except in garages approximately as largo and as well equipped. The battery service, system is not new. It has been in operation for two and one half years in Hartford, Conn., and for shorter periods in other places. Jt is a success. If proof of this auccess were needed, it is contained in the fact that Hartford is buying a car per year for each 7000 or' population, whereas where-as the records show that a good general average of sales in cities which do not have a batterv service ser-vice system is a car to each" 125,-000 125,-000 of population. Anv proposition NEW SERVICE FOR ELECTRIC TRUCKS Local Company Organizes and Will Give Ideal Battery Bat-tery Service. The EJettrir Trurk Service company, organizefl and financed hv Salt Lake men, with A. U. Whitmore as president, has opened its doors at 55 South Second Sec-ond East street, Salt Lake, to furnish electric batteries and electric battery service for electric trucks owned and operated by private individuals and companies throughout the city. With the establishment of this battery bat-tery service system in Salt Lake, this cit.v takes its place with several of the most progressive eastern cities, where electric truck hauling has been developed devel-oped to a very high stage of efficiency and economy. George B. Turner, well known iu local autoinnbile circles, is manager of the Electric Truck Service company, au.l the company's commodious quarters occupv a large reconstructed section of the old car barns on Second-East street. The company will render "battery service," do truck gajaging, washing, oiling, greasing and inspection work. The batterv service system is simply a method of selling electric motor car transportation by the car mil, and relieves re-lieves electric trucking of all uncertainties. uncertain-ties. TTnder the battery service system, the battery service man says to the merchant or manufacturer: "It will cost you so much per mile to operate this electric motor truck." The merchant "or manufacturer buys his electric wagon or truck without batteries. bat-teries. This snves him from 20 to 25 per cent on the original investment. The Electric Truck Service company owns and keeps reariv for service a sufficient number of electric batteries to keep all of the electric trucks running all the time. The truck owner pays so mnch per mile for whatever distance his car travels, trav-els, and he can travel as far as he wants to, using, up the energy in several batteries bat-teries a day, if his business demands it. Thus, point's out Manager Turner of the 1 new companv, there iR no mileage limi- ! tation whatever placed upon any electric elec-tric car that uses the battery service system. The truck owner has no reason j to worry about hills, snow, mud or axle grease. All the uncertainties that exist in the lavman's mind regarding tho efficiency, ef-ficiency, " life and care of batteries is removed. Manager Turner 9aya: The batterv service system figures fig-ures its schedule of rates as scientifically scien-tifically as a schedule of insurance, rates, and upon the same principles. princi-ples. The element of chance or hazard is uot a gamble, but is business risk, reduced to a percentage basis. Without With-out doubt, service is sometimes rendered ren-dered at a loss, but then, insurance companies sometimes pay claims for thousands when they have received onlv a few dollars hi premiums. Similarly, Sim-ilarly, a merchant averages his loss on a' slow-moving line of goods against his profits on a quick turnover; turn-over; a manufacturer fixes his selling sell-ing prices to take care of emergency emer-gency items, such as broken machinery machi-nery and spoilage; a street car , company averages long hauls against short hauls. With the battery service system, the car mile rate i's based upon the average car mile cost, with all the variables figured in. And because our company is caring for and charging a great number of batteries bat-teries under the expert supervision of specialists, in a garage and charging station wherein every possible pos-sible facility for economy is provided, provid-ed, the car mile rate under the batterv bat-terv service system averages less through the year than the kilowatt-