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Show WOMEN! HERE IS A MONEY SAVER Use gasoline to dry clean family's clothes and save $5. Dry ploanlng hi home to just r nmpla laundering. Any woman oan oIphti tho dollars worth in fifteen mi miles at little font, by goltinj; from tho dru atore two ounfeei of aolvite aiui putting tbia in two gallon a of (raso-line, (raso-line, where it quickly dissolves. Than ii" inerso nrtioles to be elenned: rub a little and in a few momenta the aaso line evaporaV's mi.! the nrtieles look bright and creah an new. Vim ran dry olean si lit waist n, J reaaee, coats, ribbons, k M gloves, satin shos, oveninc slippers, dliawla, belta, yokes, furs, boas, mufxa. ueck-ties, ueck-ties, lawns, dimity and chiffon dresses, draperies, tine laees, lace curt a ins. woolen garments, in faejfc, any and everything that would bo rained by soap and wet toy as drv cleaning doean t fade, shrink or wrinkle, making preea-i preea-i ng unnecessary. Your grocer or any garage will aub-ply aub-ply the gasoline and you can obtain two ounces nf BOlvlto at t h' drug store, which is simply a gasoline soap. Then a wash boiler or urge dishpan completes your dry cleaning outfit, i Advert iMtuont.) "The Store That Serves You Best." On Broadway Between Main and State y SB H Conference and State Fair Visitors Welcome to Salt Lake's Greatest Exclusive Apparel Store for Women and Children Here you will see what the famous fashion world will wear. Whatever idea , or ideals of clothes you may have pictured in your mind for Fall and Winter, permit us to confidently state you will find your expectations delightfully realized at "THE PARIS.'-' The Opening of the Fall and Winter Season is evidenced in every department of the stors in the tremendous displays and the many special sales. A visit will inform you, not only of the newest and f n best styles, but of the great under- ' -t I selling policy of "THE PARIS" which provides : '(J I ! 8" helpful economies daily the year around to our thousands g i or patrons. Whether buying or not come visit with us tV jji jj feel at perfect liberty to look around to your heart's con- faPL jj j (y;f;;i ) tent without incurring the slightest obligation to buy Hnfcx H1 yfflft J! come, and bring your friends we shall expect you SiSlililr P j g WELCOME to "THE PARIS" always the store that serves SBf jjj jV yu es- IE THINKING PEOPLE OF THE VEST SHOULD HEAD THIS " ' fcere are 150,000 people in the United States who will read the ar-i ar-i in the October number of The New West Magazine. Do you want That they know? Eead this table of contents and then get a copy le magazine from yonr news dealer or order it from the publisher. " TABLE OF CONTENTS October, 1915 , Regulation of Water Power Sites in the West "I sincerely believe the Ferris bill is the most dangerous statu ton- enactment ever proposed in the Congress of the United States so far as the future welfare of the Intermountain stales is concerned." By James H. Hawley, Former Governor of Idaho. Wbat the Lincoln Highway Means to the New West "The Lincoln Highway has a vital meaning to every section of the country, but Its meaning to the West Ifl more apparent and more earnestly real than Is its significance sig-nificance to any other portion of our country. The New West is gaining an immediate and tangible benefit that can be reckoned In terms of dollars and cents." ' By Austin F. Bement, Secretary the Lincoln Highway Association. The Development of the New West "Loyalty to the community, atate and the New West 1 should extend to the home merchant, the home jobber, the home manufacturer, the home fire and life insurance companies. Such a type of loyaltv will keep the dollara at home. . . . The jobbing centers of the New West, especially Salt Lake City and Ogden, carry great stocks of goods which are adequate to supply the needs of the merchants throughout this part of the country." By George 8. McAllister, President of the Manufacturers7 Association of Utah. ' The Great American Desert and Humboldt Valley, Nevada Today "The Great American Desert" has dwindled to a. 'ract of land fortv miles square In the western part of -Nevada. From ' this point Humboldt Valley extends easterly 300 miles. Water, soil and climate are all mere. 11 that is needed Is n ?n of enterprise and ability to I Tig ttie three together. The story of the Crickets and the Sea Gulls The Pioneers were vjpited hy a plague of frickete In 1S4S. When the harvest seemed almost ruined and the People were in despair, the sea g:jiis r-a me and devoured ine. crickets. A monument at Palt Lake City commemorates com-memorates the event. R" Orson P. 'ATiitney. Flen'a Unique Water Supply Ever-flowing Artesian Wells "S Fast Becoming a Great Manufacturing Center 1 Br ,T. David Larson. STtar- OgdVn PiiWWty Bureau. 1 Wae4 Farmers to Raise Wheat and Mske Money j 'J were h young man. T would pack my grip and go j 1 "rtan-" There'B no beiu-r ;ia''- in the wurid to "get start" than in i'tah. The grea r upp.-rlunity now is 1 wlt raising. This, slorv tells whece suxl bow. J Kv Robert M. Rpangler. i Teacher's Cottage The problem of houetng the rura; srhnn toai h-i Ha!- N isctorlly solved In the, state f Washing! on. I Josephine "orIise Preston, State Superintendent, of Public instruction. i WEEN CLUB WOMAN DEPARTMENT. ' Ma'U' Spai..i..r. ' " book stores, drug stores, hotels and cigar stands or anywhere tlle American News Company has magazines on sale. !llts a copy. . $1,50 a Year. i THE NEW WEST MAGAZINE !d 1910 304 Newhouse Building, Salt Lake City, Utah -'"! 50 cents and we uill mail w,n The N.'- We.-t M$!.it . L ' '""Mina 1 1". I l.-loher , ,'; fc 1 H'liw u u smcr law. sm)wi'Jgciw''"''ll'l'a' timii Eldredge-Hatch Furniture Co. 1 Wm. Hoare, Mgr. 29-31 EAST FIRST SOUTH E. H. Minns, Asst. Mgr. Special prices on Dining and Bedroom Sets in all kinds of woods and designs during this 1 month. Call and see them. ) A MONTH This handsome dining room snhr -..tisi.is "U 't' ' ., : ' . . ' Complete SUITE, |