Salt Lake Tribune | 1915-10-03 | Page 10 | Dorden Mile is Highest in Score

BORDEN MILK IS HIGHEST IN SCORE First Prize at State Fair Awarded to Company for Merits of Display. Winning first prize for exhibits at tho various expositions throughout the country has become such a habit with tho Borden Condensod Milk company that it was only natural tha't it should carry away the premier award at the Utah State fair. The Borden exhibit, arranged under the direction of Eugene Owen, was awarded iirBt prize for the best milk display by the judges at the Utah exposition. Instead of spending a large amount of money for souvenirs to be distributed distrib-uted among tho fair visitors, the Borden Bor-den people used the money to install an 'exhibit along educational lines rather in the line of suggestive advertising. adver-tising. Thero were a few cans of milk 00 display and two or three pairs of Borden 's babies see-sawing to designate desig-nate the nature of tho booth, but tho biggest part of tho .booth is taken up with a landscape settiug typical of the 1 ache valley, the home or. the Borden milk in Utah. Tho basis of the display is a big, green pasture, all neatly fenced in with wire. N'ear one end of the field is a roplica of the Cache valley factory in operation, and circling the factory, and iu fact the entire aroa insido the fence, is a miniature railroad. Tho road has all tho sidings and switch tracks, typical typ-ical of a life-sized road, and passes through a tunnel. Along the way are various stations in the valley, with Logan Lo-gan as the biggest town. A handsome depot designates the Cache valley metropolis, me-tropolis, and the tiny electric train circles cir-cles the entire plot inside tho fence and stops at all stations. The railroad is complete in every dotail, even to block signals at intervals and the semaphore signals at switches and stations. Scattered throughout the field, which is covered with a carpet of green grass, tire numerous toy cows representing the herds from which the milk is obtained from the factory and the luscious pastures pas-tures upon which they are fed nearly a milo above the level of the sea. Naturally, with the toy cows and the electric train running all the time, the booth would be a groat attraction for children, but older persons are spending almost as much time in front of the Borden display as the youngsters. From the time the doors are opened in the morning until the lights are extinguished extin-guished at night the aisle around tho booth is crowded with admiring visitors. visit-ors. And the spectators do not give the exhibit a glance and pass on; they stop for several minutes at a stretch, bo long, in fact, that the aisles on the three sides of the booth aro usually the most crowded in the building.