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Show OIL PHILOSOPHER TALKSJN SERVICE If It Is Given It Means Satisfaction Sat-isfaction Seven Days in Every Week. "To finish up our course on efficiency ef-ficiency and economy, which 1 have gone into the past two weeks, I am going go-ing to tell you about service." This was the Oil Philosopher talking. lie continued: Service just a little word of seven letters, ami yet it means satisfaction sat-isfaction seven long days a week. That is, if you get it. " Service is probably the most abused word in the automobile industrv. It. means so much to the auto owner that he falls for it. quickly and by no means infrequently to his or her regret. As I am talking oil, I will confine con-fine my remarks to that subject alone. Through the fact that in the last two or three years , an enormous number of motor cars have been placed in the hands of users, a great many oil refiners, jobbers and dealers have started in business. Some are strong and some weak. The strong ones, efficient anil economical eco-nomical in their methods, produce serviceable products; the weak ones simply producing. And yet both must market their product. Well, I just told you how it was done. The weak ones imitate the strong ones bv talking "service." It may bo service, but it is not the kind you are paying for. The service given bv the oil refined re-fined by the Utah Oil Refining company is the kind you waut and pay for. Years of study and unlimited un-limited means have enabled this company to give tho auto owner two of the best oils of their kind in Vico and Simplex Ford Special. |