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Show Ilj ;: MILK CHOCOLATE i r Ijlfj Xcw Industry Has Dccn Added I j , sHi;fji U) Kg 'Salt Lake City Jj ji j! . Manufactory. I!) ' n hw Mcdonald has invaded I ! h : f I '. , J li A BRAND NEW FIELD fl'j , U lt l En(er in Dircd Comiicti- I'll l li ' lon Sviss Ma,lul'actur" P ' ' ' w i Confection. h If t ); J ll Did you avor sco chocolate corded up I' i I likc'wpod? Of course cot in four foot ill i, ipL -'1 ' j longths liko -wood used to hum, but in p A I ' l jticks, in cakes, in bonbons, in wafers fl I if r 'li 1 ' ' ;" 1!)Ul' 11 ,u aPPcl'z'nP form in handsome I'mllil' llrf ' ll boxes in beautiful gilded wrappers in ' III ' ' I J tinseled papor. Well you can sco this , ! I it ( jfij ; ' I I In Salt Lake. ' l (If ,; . Sfjj j j1 H Years ago thcro was a man named j j t j Peter. D or ''Gala" ho was called who III 11 i A)m r j van a chocolate manufactory in Vevay. ll li ' ' jlH'' Switzerland: In turning out the vari- III II ' '' I ( I i ous coufections from his plant ho con- )J I f ' wr f ; stantly ma do experiments and onu day ! I I jlf- i be discovered that he had a very tasty II IJ III ! ! ' f I ' confection w!uch ho named milk choco- f ill L b j I j late. .And it was tasty and it is tasty R I H 1 vf, j vet for ho continues to make it and lie ill T " ' 1 5 fit j sends it all over the world. He believed Ml . f ? A' I j ho had a cinch because ho believed no (J j , ' : h.p j who clso could cocipcto against his coni- (11 i A ; oinaliou. Ml. I ,1 E ' ! This lasiv confection ho mado info ill I I ? i i squares twelve to a packagb and these lliH ' m I were wrapped in a handsomo cover and H I ,t 1 ff ;j when the confectioner in America j. I V placed tho little squares on his counter ML 1 r H I I & 1 LnG3' Yielded him fivo cents. So firm was fill j I I; SN the cinch that Peter had on his product. J Hi ;l 1 I nat te" other manufacturers over Mr ' i' lull i tackled milk chocolate: one firm that I 14 1 irll HI ' ,as 1)0613 u existence 12S years and ono ! 'f 'iiiftJi:i of tte lfirt-'cst in its lino in tho world PI ) ' rll jver makiufc an ounce of milk choco- If' j i ) Ml-"'IT? i ; Americans Aro Ohocolato Eaters. Ji. I IvIm I Tho peoplo of the world like choco- M v I 1541 )! te- Americans have bocomo a choco- jjij '! 1 I J VpM, . lato eating nation. Indeed chocolate j i "j f tMi' n tins has come to bo a ration for il J ' W !'-V ' American soldiers. Just tho same as i .lb 1 11' beans or coffee. Everybody likes the Hi k 3 confoctiou. Por many 'ears eastern ,11 ,( ' a (H- houses shipped annually to tho west U r r m thousands and thousands of dollars jji'l ' worth of chocolate to the west, ami 'j if V jj) Vf; ji :,s tnc population grow tho shipments j jil : ; iji.l -p became larger. Once in a while. in bit- j(jih 'all ' V' ' ncr 'n a chocolate you would get the H ilt ui p taste of common clay, and it was tkili i -jn ' 1 ;, I used as a filler. Then chocolate eaters j III1, I lr'.f- rebelled. Thoj- liko mud occasionally, I ' J 1 :) ife v X" ft I they did not want it adulterated j t lilT li with chocolate. 1 ' IfT I n Salt Lake Cifc' there was a largo li : ly I'i manufucturcr of candy who had been it' " if 1 BiR a'0 experimenting with chocolato con- ! H ' a i iit ) lfli fections. Ho spent large sums of money ' :W m k'' n nsachiuery with which to mako his ! 'll 1 M IF ' n- experiments. Fiuallv he believed tho 1 I'r acme was reached and his chocolates wero put upon tho market. Tho purity ' of the product at onco attracted lovers of tho cocoa bean. From the day tho first box was sent out from tho factory fac-tory tho demand has daily increased. Iu fact the manufacturer could not. keep up with supplies. Cocoa Plaut Added. Tho big candy ma'nufactorv which had been manufacturing all kinds ot1 sugar confections dropped first this and then that until finally tho output was reduced to two things, old-fashioned Mick candy and chocolates. The namo McDonald became a household word, not ouly in Zion but all over tho intermoun-.tniii intermoun-.tniii region, and it spread and has continued con-tinued to spread until now McDonald's chocolates aro known from the Missouri river to the Pacific ocean. Later thcro was added to tho chocolate choc-olate confections cocoa, most delicious of all, most nourishing of all driulcs. Western people obtained their cocoa from tho extreme east and from San Francisco. McDonald invaded the Held. Io brought exports from tho old world. Ho purchased tho latest machinery in Dresden, whenco came tho best of all macliiuerv for tho utilizing of tho cocoa beans. lie experimented. Result, McDonald Mc-Donald ?s cocoa is now knowu from Maine to California, from British Columbia Co-lumbia and Canada to tho gulf. His temerity in invading the fiolu won. Milk Chocolate tho Latest. His ambition to excel was not satisfied. satis-fied. He wanted to go further. Ho has. He has invaded the Swiss field. He has attacked the Peter product, milk chocolate. choc-olate. Kxpdrts pronounce McDonald :a tho best yet. In flavor it has no equal. In size of package it is one-third larger. In price it is the sumo. Saturday tho big chocolato factory of the J. G. McDonald Candy company ou West Third South street began' the manufacture of milk chocolate. The first day's run was SG,-100 squares of a delicious de-licious confection. It is the best mado. It means an enlargement, of tho big establishment, es-tablishment, tho emploj'mcnt of moro poopjo and a greater Salt Lake. What will McDonald do next? Well, ask him. He is progressive. Great is McDonald's chocolates. |
