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Show Continental Oil Co. Announces Advertising Program Continental Oil Company has budgeted an advertising program in excess of three million dollars dol-lars for 1950 to Introduce its new-ly-announced motor oil, according accord-ing to Demar Bowman, local agent for Conoco. Exceeding the 1919 expenditures expendi-tures by more than a half million mil-lion dollars and making the largest larg-est appropriation in the company's com-pany's history Mr. Bowman said that a large share of the adver-1 tising this year, as in the past' will be apportioned to newspa- J pers. i "We believe newspapers fit themselves to our distribution system more efficiently than any other medium", Mr. Bowman said "and therefore they have again been selected to carry the bulk of the Conoco advertising impact." im-pact." The advertising will feature the new Conoco "Super Motor Oil," recently announced by the company after eight years' laboratory lab-oratory research, two winters of testing in the North and a 50,000 mile road test along the Mexican border. Mr. Bowman said the advertis- i Ing will stress the 50,000-mlle test of the new oil, which showed show-ed "virtually no wear" In the engines of the six automobiles and four trucks used In the 70-day 70-day run in sizzling heat that at times reached 110 degrees in the shade. National magazines, radio, television, tel-evision, billboards and farm publications pub-lications will also be used for Conoco advertising this year, he said. |