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Show NEW PRICE M KING : B MEETS APPROVAL ' Avalanche of Orders and Requests for Territory Flood Detroit Factory. The announcement, of an improved i five-passenger eight-cylinder King for $200 less than the price a?k,cd for the eight-cylinder King brought out a year ago has caused an avalanche of orders and requests for territory t0 ne filpd with the King Motor Car company. In view of tho condition of the material market, which is sending tho price of automobile nnits upward and causing delav in deliveries in certain sections of the country, this action of the King is looked upon with much concern by the automoliilo world in general, this viewpoint being given special consideration consid-eration because the King announcement was made after some concerns had raised the price of their machines and others were contemplating similar ac- t'on- . , , -, The news of the new model and price was flashed to the public through the newspapers and automobile trade papers only. "Never before was the pulling power of newspaper advertising better demonstrated,' declares Sales Manager B P Bishop of the King Motor Car company. "We gave the newspapers the first information. On Monday, following fol-lowing the appearance of the announcement announce-ment in the press of the country, our mail was ftill of wires asking for detailed de-tailed specifications and applying for territory. We also heard from a large number of prospective buyers. Even on Sunday morning when 1 came to the , office I found a large number of wire j iimuirics and telegrams of congratula- j tions If anvone doubts the pulling ability of newspaper advertising for j automobile announcements an investiga- j tion of the results we obtained will easily disprove doubts," |