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Show SUCCESS STORIES The Mad Hatter By FREDERICK HERMANN Copley News Service Those crazy baseball hats with wings or devil's horns are the sole inspiration inspira-tion of a 29-year-old lady from Freeport, Maine. Beverly Red bought her first baseball hat in 1978 to wear while sporting around in her new car. Feeling particularly silly one day, the imaginative imagina-tive Beverly came up with the idea to enliven her ordinary or-dinary hat by stuffing devil's horns and sewing th' tito the sides. It was an obvious idea which no one had thought of before. When her friends saw her altered hat, they burst out laughing and pleaded with her to make some for them also. Sales took off phenomenally, phenome-nally, by word of mouth alone. Soon the glad hatter formed Freemountain Toys to sell to department stores, and she hired local seamstresses to make the hilarious headgear in their homes. Red quickly expanded her hat line to include hysterical hys-terical antlers, Martian antennae, an-tennae, and lightning bolts. Hold onto your funny hats, because Red has sold over one-quarter of a million mil-lion of the hats for ?9 apiece. Frederick Hermann publishes pub-lishes "NEW BUSINESS IDEAS" for people who want to start their own business. For sample issue send $2 and stamped envelope enve-lope to NBI, Box 8442, St. Louis, MO 63132. |