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Show .. . 1". I - ; ; 'F'U - it .. '.; ft w7 I L r , ...,., (.riiri - - i lr-'-' if, i - -n f- """" Joe Muscolino on saxophone accompanies singer Lori Lynner at Friday's party. Winter marathon is KPCW's best ever "It wouldn't have happened without her. She did an amazing job." As in past fund drives, the station handed out surveys to gauge opinion on KPCW's programming. Feulner saidi that recent major changes in programming, like shifting classical to the evening hours, were made in response re-sponse to past surveys. Feulner looks to the future with one major conclusion of past polls. It appears that Park City's audience is made up of very diverse blocs of viewers. "There is no clear format that will please any sizable portion of the audience," audi-ence," he said. by Rick Brough The fund-raising drive last week for KPCW was the most successful in its history, said station manager Blair Feulner. The community radio station raised over $23,000 from pledges, auction bids and in-kind donations. This sum will in turn bring federal money from the Corporation from Public Broadcasting. "The town appears to be willing still to support the radio, in the face of Salt Lake stations brought in by the new translators, and the increased i competition in town for donation dollars," said Feulner. The station tried an auction auc-tion format for the first time, he said, and found it rewarding but exhausting. The logistics are pretty hairy. You have to keep track of bids, rewarding, etc," he said. In the future, Feulner said, it is possible the annual summer fund drive will seek the traditional pledges, and the winter fundraiser will be an auction. Of the total amount, pledges came to about $15,000, he said. Customarily Customar-ily about 90 percent of those are usually collected, Feulner said. The station collected $6,800 at the Friday night party and auction at the Rusty Nail, with resident Dave Novelle acting as auctioneer. The highest bid went to a family tennis membership at the Park Meadows Racquet Club, said KPCW's development develop-ment director, Susan Fine-gan. Fine-gan. The auction featured odd items too. Attorney Bruce Savage bought a "get your dog out of jail" card for the county's animal shelter. And Bruce Barcal purchased the rights to deliver a singing telegram to City Council. The station also conducted an on-air auction every hour of items which netted a total of $920. Feulner estimated that about $10,000 of in-kind services were given to KPCW. This included use of the Rusty Nail, and a night's worth of dance music Friday from the Joe Muscolino Band. Normally the band would charge $750, said Feulner. The frosting on the cake for KPCW is that the station now qualifies for one dollar in federal money for every $3 it received in funds or in-kind service. The station is due to receive its first federal money this March. This payment is based on the money raised in fiscal year 1982-83. The federal money generated by this month's drive, and next summer's, will be received in two grants scheduled for October of 1984 and March of 1985. The station had to go through a lengthy application process to qualify for CPB funds. Feulner is very proud, he said, that the sation's financing emerged with flying fly-ing colors from a meticulous review. "An inspector went through our books. We were audited by one of the top eight auditing firms in the country, Delotte, Haskens and Sells, which gave us an unqualified bill of health." All this preparation came down to a solid week, Jan. 30-Feb. 3, of on-air pledge drives and auctions. Development Devel-opment director Finegan recalled it was fun, if grueling, to auction off an item every hour. As every hour came to a close, Finegan recalled, listeners lis-teners would jump on the lines trying to sneak in a final bid. One man even phoned every hour from Salt Lake to monitor the current item for sale and find out its current bidding price. The phone auction caused a few bidding wars between listeners, said Finegan, and one case of mutual altruism. Tony Utley outbid Mary Lehmer for a batch of chocolates, Finegan recalled. Then when he heard how much Lehmer liked candy, he gave her his prize. She responded by bidding on a hand video game, to give to Utley. Feulner said the drive owed its success to many people, who will be named next week in an ad in the Record. He did, however, single out the work done by fundraiser Susan Finegan. Nicki Koch didn't let a small thing like a cast on her leg keep her off the dance floor with Jordan Swenson. J , - - A x . n .... Jyj yf iU 'gwiwL f i -y-, . P if f -"" 111 ""'"'" "" i m in- ii - y . i Auctioneer Dave Novelle calls for bids. - |