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Show J- ? A - M Account executive Susan Rogers learns the ropes from Terry Hogan, president of Great Ideas. Account exec bolsters services at Great Ideas Every time you turn on the television or radio or flip through a magazine or newspaper, a barrage of advertisements vies for your attention. In the Park Record alone, for example, more than half the newspaper is devoted to advertisements that enthusiastically encourage encour-age you to buy! save! experience! win! or try us! Which ads work? For the most part, they're the ones created by people with good ideas. But if you ask one local firm, they'll tell you they're the ones created by Great Ideas. Great Ideas Marketing and Design in Prospector Square is Park City's only full-service full-service advertising agency. That means it does everything every-thing from putting together marketing plans, designing ads and brochures, writing catchy "copy," producing final materials for printing with the use of computerized equipment, and placing the ad in either the print or electronic media. Recently, Great Ideas hired account executive Susan Rogers. Rogers moved to Park City in September from Dallas, where she was the account executive in an advertising agency and handled over a quarter of a million dollars worth of advertising budgets for commercial com-mercial and residential real estate clients. She has also served as assistant account executive for new condominium condo-minium projects in the Vail and Steamboat Springs resorts. According to Great Ideas President Terry Hogan, Rogers will bolster the marketing services already offered by Great Ideas. She will be responsible for creating marketing strategies that will help clients define who their potential customers custom-ers are, where the product or service should be advertised, and how much money should be spent attracting buyers. Then, with the help of three staff artists and a copywriter, Great Ideas will prepare materials and arrange for the placement of an ad in magazines or newspapers, or schedule a press date for printing in Salt Lake City. Great Ideas opened its doors two-and-a-half years ago in a subterranean office below the Leatherworks on Main Street. Both the staff and the services were expanded ex-panded when it moved to larger, brighter quarters in the 1910 Office Building in Prospector Square last August. In recent months, Great Ideas has handled such projects as the Deer Valley Guest Guide, the Chamber of Commerce Information Guide, the Park City Menu Guide, the centennial edition of the "Diggings and Doings" book, and the nationally-published "Triple Delight" advertisement, which was the first-ever cooperative ad produced for the three area ski resorts. In addition, Great Ideas has been responsible for the design and production of the Park City Lodestar magazine since the agency opened. "With our experienced staff and modern equipment, we're able to see a project through from beginning to end," said Hogan. "Effective marketing and eye-catching presentation i.re essential to the sales of a product or service. We. offer not only quality,' but convenience." conven-ience." ' |