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Show Utah Bankers Assn. Delegates . Hear Promotion Value Delegates to the second annual public relations conference of the Utah Bankers Association heard Mr. Louis' Lundberg. vice presi-dent presi-dent of the Bank of America, tell of the benefits of advertising and promotion at the grass roots level recently in Salt Lake City. Mr. Lundberg said that of all of the advertising and promotion that their bank, the Jargest independently in-dependently owned bank in America, had done, the promotion promo-tion at the local level had paid off the most for them. He said "the public will be served" and pointed out that the bank executives ex-ecutives in their planning of promotion pro-motion should cater to the little fellow and serve homeowners', wage earners and small businessmen. busi-nessmen. One of the highlights of the conference was the Clinic session ses-sion on Advertising, which featured feat-ured Margaret Walker, of the University of Utah's Marketing Department, talking on "Advertising "Adver-tising and Practice," and Harrison Harri-son Conover, publisher of three weekly newspapers in the state, who spoke on "Bank Advertising From the Newspaper Standpoint." Mr. Conover used some of the facts that he found in a recent survey which showed how far weekly papers lead all other media in coverage for a client's advertising dollar. He said the bank should advertise as close to the bank as possible, starting with signs and promotion in front of the bank and Inside the bank itself. He then suggested that they tie in with advertising in a medium that meant the most to the people who trade in the towns where banks are located, lo-cated, the weekly papers. |