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Show Southern Utah Oil Men Gather At Advertising Meet Approximately -10 Continent."!.' Oil company dealers, jobber ; and agents from the I'anguitch Kanab, St. George, Milford, Boa ver and Cedar City areas met last week in Cedar City to see and hear a preview of Continental's Continen-tal's spring advertising campaign. cam-paign. The campaign, which has hwr pre tested in several major cities, ci-ties, will use newspapers, radio television, outdoor posters and magazines to feature Conoco Super Motor Oil and advocate changing oil at proper intervals and cleaning oil and air filters regularlv. it was announced b M. A. Tuttle. Salt Lake City. -' sistant division manager, w ho presided at the meeting. "Newspapers will continue to be the backbone of Conoco advertising ad-vertising in 11)53, but will be supplemented by lilwnal use of other media, including radio, TV ;and outdoor advertising posters to bring Conoco Super Motor oil to as many car owners as possible". possi-ble". Mr. Tuttie said. Continental's plans call for the i use of advertisements in 90 dai-i dai-i ly and weekly newspapers; commercials com-mercials on 53 radio stations and I lti television stations; advs. in The Saturday Evening Post and farm publications, and the use of outdoor posters in 1.17!) cities and towns, Mr. Tuttle revealed. A basic outline oi company plans was presented t i the Con oco marketers in the form of a skit based on the traditional spring theme of "Spring Tonic-Just Tonic-Just What the Doctor Ordered". Assisting Mr. Tuttle at the meeting were: R. J. Saville. district dis-trict sales representative, Provo, and G. S. Powell, marketing representative, rep-resentative, Salt Lake City. |