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Show PROPOSED BEER JUUNGJPPOSED An undercurrent of opposition developing de-veloping Tuesday to the state liquor commission's proposal to classify beer aa a "hard liquor," subject to the aame advertising restrictions as whisky, gave promise that pro-testa pro-testa will be filed at the public hearing hear-ing called for 10 a. m. Friday in the capitol. The hearing was at hv Jam.a W Funk, liquor commission chairman, at the same time new regulations were proposed to ban outdoor ad-cefTIslhjpof ad-cefTIslhjpof beer7-censor advertising advertis-ing copy and forbid drinking on duty or in public by workers in the brewing and liquor Industry. Only illustration allowed In a beer advertisement under the new rules would be a bottle, and no radio advertising would be permissible. per-missible. In addition to forbidding drinking drink-ing in public on the part of liquor and brewery employes and stats liquor commission workers the commission would require that representatives rep-resentatives of distillers take out a permit so that check can be made on their promotional activities. Brewers also would no longer be allowed to finance tha establishment establish-ment of outlets and out of atate brewers would be charged a $300 "approval" fee to supplement the $7Su license TTtah biewers must lay. Members of the Salt Lake Advertising Adver-tising club were advised In their official publication Tuesday that these new regulations were a "problem "prob-lem we must consider." Discussion of the matter Is expected ex-pected at the club's regular luncheon lunch-eon Wednesday In the Hotel Utah. Gua P. Backman, executive secretary sec-retary of tha chamber of commerce, on instructions from his board of governors, waa studying tha proposals, pro-posals, but aaid he had "nothing definite in mind." Advertising officials, however, were more than a little concerned. "We are in favor of reasonable regulations In the public interest," one explained, "but do not want to see any Utah industry penalised In ita competition with out of state companies. "Some of regulations might Inflict In-flict a handicap on Utah brewers and yet not touch out of state makers mak-ers of competing beers who do most of their advertising in national publications." pub-lications." Officials of Utah breweries. It was learned, were planning to appear ap-pear at the commission hearing to present their case "in a spirit of friendly cooperation." Possibility was seen, too. that organisations or-ganisations such as the Women's Christian Temperance union, might be on hand, even if only to listen. |