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Show BIG HQS il Directing1 Spirits of Company Com-pany Make Efficiency and Service Aims. The performance of high-grade passenger passen-ger cars and trucks in the past two years has broadened their range of use to such a marked degree that the demand, for some time to come, seems certain to exceed ex-ceed the rapidly increasing supply. The standing of the Nash Motors company, with respect to the caliber of the men directing di-recting it, its ample finances, its methods of doing business and its machinery for the manufacture and sale of its produce assure value cars as well as volume production. pro-duction. "The men directing the activities of the Nash company," said C. J. Simpson, general gen-eral manager of the Pacific Nash Motor company, distributors of the famous Nash motor cajs and trucks, "are of proved ability. Their long and successful records in the automobile industry stamp them as men in whom the automobile public may have implicit confidence. "Take, for instance, C W. Nash himself. him-self. He has been prominently identified with the industry from its beginning, and has been one of its most conspicuous successes. suc-cesses. His record as a manufacturer of motor vehicles of quality, mark him as one of the foremost exponents of the policy of value products and volume- pro- : duction. j "In the Nash shops are employed 4000 I skilled workmen. A large proportion of i these men are expert mechanics. Many of them came to their present place of employment from the machine shops of Europe more than a quarter of a century ago, while many others had been trained in Nash manufacturing methods under Mr. Nash before he came to Kenosha. "This explains, perhaps, why visitors at the Nash factory are impressed with the high order of intelligence of these men. Each takes a personal pride in seeing see-ing that his particular Job is done Just a little better, if possible, each day. Each rightly considers himself an important part of the Nash manufacturing organization. organiza-tion. Thus intelligent workmanship is reflected in the stability of Nash products. prod-ucts. For cars built with greatest care and with closest attention to detail, are carB that the public is more eager for. "It is the Nash policy to manufacture passenger cars and trucks of value in such large volume that they may be sold at a price which volume production alone makes possible. To the buyer this means the ability to 'get Nash products of unusual un-usual value at prices which make them to him most attractive investments." |