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Show AUTO EXECUTIVE . EDIMW PlPEfi Hug-h Chalmers Talks to Dealers and Employees Through "Chalk Talk." Making its initial appearance with the August issue. Hugh Chalmers's "Chalk Talk" is the first automobile house organ to be edited hy the head of a big motor car concern. As its title -age signiSes. Chalk Talk is a co;'i-j-oci:ct journal ioi the cbxlmen family, and is intended as an intimate link between the hundreds of officers, dealers and employees making- up the big Chalmers organization. " Tn bringing out Chalk Talk, I am pimplv aiming to extend the cordial personal relations between dealers and factory executives, which is so desirable, an asspf in modern business, ' ' sa vs Hugh halmers, in discussi ng the motives mo-tives behind the new Chaltnnrs publication, publica-tion, "I have long felt that the average aver-age so-called ' ' house organ ' ; lacked the really intimate touch which spells the din'erence between writing a man a letter and shaking hands with him. ' ' Chalk Talk, according to my (present (pres-ent plans, will be given up to a frank discussion of tne dealers" problems and their solution, wherever possible. We have invited our distributors and dealers deal-ers to send in their suggestions, a intend to make the little journal a elen ri n gdiouse for the newest ideas in salesmanship. ' ' Tn the first isue of Chlk Talk. Mr. Chalmers eulogises the life nf pau .Ssutli, liitc .vicel president of the Chid- mers company, and ascribes Mr. Smith's success as a sales manager to his unusual unu-sual initiative, perseverance and enthusiasm. en-thusiasm. Among the other articles are "A Million Dollars for White Space," ' ' An Automobile School for Women, ' ' I "Salesmanship" and ' Successful Salesmen Sales-men in the Making." Scores of letters have been received from both members of the Chalmers organization and outsiders, praising the maid -mi issue of Chn !k Talk, and the circulation list of 5001) will probably be increased before the next number goes to press. |