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Show The double 'builAiii?: now occupied by the Standard Fitniitnre company, 7 to lf Main streot, between tlio Z. C. M. I. and the Zion's Saving bank. Ten years ago the Standard Furniture company was organized by liichard W. Madsen, who became manager. There were five employees and today there are thirty-two. The business has grown from $7rt00 the first year to more than $o00.000. The store is carefully managed, and there has been no disposition dis-position to expand faster than a conservative con-servative business warranted. In securing secur-ing the building next door which was occupied bv the Welcome cafeteria. Mr. Madsen has amply pro ided lor future crowrh, as the double building has 000 feet of show space, which includes a very handsome ' mezzanine. The two spacious salesrooms on the first floor are liht and airy and attractive, as the merchandise is of a type that appeals to the taste of every lgver of choice furniture. One is in a susceptible mood to appreciate the goods, for the show ' windows have first made a very decided impression on the mind. They are enormous enor-mous windows, and if the masterful displays dis-plays in the past are a criterion, it is safe to assume that the Standard window win-dow displays will be of a high order of . excellence. Every nook and cranny of the six floors is utilized, for there are five large departments with their subsidiary requirements. The gentlemen in charge of these departments are 11. A. Plume, J. C. Dwyer. K. A. Hoare, J. P. Sharp, and S. C. Coombs. , One feature is a finishing room where i furniture is inspected to ijuard against 1 mishaps and blemhes. and where it is brightened up. Deliveries are then made from an enclosed platform. f0x0t feet, free from the dangers of inclement weather. No other furniture house has An arrangement of this kind. The Standard Stand-ard also has the only furniture warehouse ware-house located by the railroad tracks, and here an average of one car a day is unloaded. Six auto trucks deliver within a radius of thirty miles. In its new home the Standard Furniture Furni-ture company will aim to maintain its reputation for service and quality. It is an institution of character and very popular with the trade because of its liberal spirit in business, Mr. Madsen "s policy being ' ' TJie customer is always rieht,'' in the event of a complaint. This is a very broad-gauged view. All of which has tended to develop a clientele clien-tele that is very loyal. The officers of the Standard are W. F. Armstrong, president; Fdward L. Burton, vice president; John R. Winder, secretary: John C. Sharp, treasurer, and1 Richard W. Madsen. manager. j |