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Show "ALUES in automobiles are neces-V neces-V sarily comparative. Compare ' the Buick with other cars, for the things you really want. COR all weather for all purposes there is a Buick for all the family. FOR winter driving over snowy streets or for cross-country touring tour-ing there is a Buick to suit the pur-, pose. Buick Valve-in-the-Head Motors Are the Key to Power Randall - Dodd Automobile Co., Ltd. Automobile Row. Wasatch 4560. ! Matter ippearlng on the automobile page, published as ntwa, but under tbe recent law passed by congress 1b daanlrtd aa advrtl-Ing advrtl-Ing because the dealers roeutlooed carry aa afl Id another part of tbe paper, la no eenee are ilitu- notlr-pg natrt e A vert ltomTit s. I This business has rounded out twenty-two ' day, Dodge Brothers are 'losing business" months of existence by distributing to by their policy of keeping production w ith- f I owners more than one hundred thousand ; ing the bounds of continuous betterment. cars. ' i In that sense they have doubtless suffered I Price-concessions on this car are rarely a great loss in the past and will endure a I g ' asked, and never given with Dodge Broth- great loss in the future. ' 1 1 . ers5 consent or with their knowledge. t . But over against this great loss is an in- E I You can, .therefore, figure accurately the finitely greater gain. J I amount invested by the public in Dodge 1 J fll Brothers cars, by multiplying the output The PfiopIe of lhe niteJ States have im- B J fi by the retail selling price. PIicit faith in the integrity of Dodge J g j , . Brothers manufacturing methods. 1 1 J One hundred thousand cars at $785 per 1 car means a sales-total in less than two 0n hundred thousand owners or rather, years' time of $78,500,000 or, with one hundred thousand families are prac- U freight-cost added, considerably more than ticaUy of one mind conceing the car and l 1 $80,000,000. the men who make it. (j 1 There have been no bursts of speed in the This business "nd its product are blessed j if upbuilding of this great business. with a friendship probably without paral- I lei in the hist-y of American manufac- f s At no time has there been even an attempt turing. 1 1 at stimulation of sales or of production. I j . Fresh from the factory, or sold at second- I . Never for a single day has production been hand, from one end of the nation to the speeded up for the sake of ' attaining a other, the car has special value and a spe- total. cial reputation, because of the name it I 1 bears. If On the contrary, it has been held down 1 every day within the limits of close, care- Because of the name it bears, you may be 1 ful, conscientious manufacturing. sure that the principle behind the car will 1 i n Jm , . , never be changed a hair's breadth. s s Both production and sales have been sta- i I ble, steady and spontaneous scrupulous Dodge Brothers have only one idea in the S' f care in the one producing huge volume in upbuilding of their business. the other. , ' I H . That idea is to build so soundly and so 1 At this moment, as at every other period, well that the good will which they have I f although producing a large volume every won will grow and endure forever. . I i5 The gasoline, consumption is unusually low, f " . The tire mileage is unusually high. j The Tom Botterill Automobile Co. 1 If 36-42 State Street, ' 13th at Broadway, Js Salt Lake. ' 1 Denver. I ! Tho price of tho Touring Cm' or Roaristor, complete, The price of tin Winter Touring Car or Roadster I 's - b- Detroit). complete, including mohair ton is 5 Ig ' 950 (f. o. G. Detroit). jiiiiiiniiniiiniiiiHiiiiiinnm |