Pleasant Grove Review | 1929-07-13 | Page 5 | Local D. T. R. Co. Boasts Neon Sign

Local D. T. R. Co. j , Boasts Neon Sign ; The local Dixon-Taylor-Russell Co. furniture store is the first business busi-ness concern in town to boast of a Claude Neon sign. This late patented lighting fixture was erected Monday above the main entrance of the insti- ' tution. The sign, which is illuminated hv a new gas discovered and patented by Claude Neon, does not blind when, gazed at, but. presents a colorful and I attractive appearance. The D. T. R. ! sign is in red, blue and green. ) Manager Taylor states that all nine of the D. T. R. stores are to be equipped with a Neon patten like the local loncern's, with the exception of the main store at Trovo, which will have a larger and differently arrang- ed model. I