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Show The fear of files Many Americans still remain suspicious of people who keep files on them, according to a survey of Americans' attitudes toward privacy. priv-acy. Baby boomers aged 30 to 49 arc leading a resurgence of public con- cern over business and government use of personal information. However, this doesn't mean that the marketing information industry is in danger. Young adults, aged 18 to 29, have more mixed attitudes toward privacy. They are much more enthusiastic en-thusiastic than older groups about the advantages of computer-based consumer services, and they are more willing to reveal information to marketers and credit agencies. But, they are just as concerned as baby boomers about privacy abuses by insurers, employers and police. Adults aged 50 and older are the age group least concerned about privacy. But, they are the group most offended by target marketing. |