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Show 1990-91 ski season was best ever for Utah resorts Utah's ski areas set a combined record during the 1990-91 season for total number of lift tickets sold or "skier days." A skier day is one person skiing part or all of one day. According to the Utah Ski Association, Associa-tion, skier days at Utah's 14 ski areas totaled 2,751,551. The 1990-91 1990-91 season total is a 10.4 percent increase in-crease over the previous season and a seven percent increase over the former record of 1988-89. "Utah was one of the few ski areas in the United Sates that did not experience poor snow or weather weath-er conditions last season," according accor-ding to Association Executive Director, Di-rector, Randy Montgomery. "Many California ski areas were affected by low snow much of the past season and skiers from that state came to Utah in larger numbers than ever before," said Montgomery. Mon-tgomery. The Association cited other factors fac-tors in Utah's success: expanded snowmaking capabilities. Park City's Nov. 6 opening and Thanksgiving weekend nationally televised Pro Ski Races, new lifts and runs at Deer Valley, excellent early and late season conditions, more local Utah skiers, aggressive marketing and exposure from the Salt Lake Olympic Winter Games Bid. While business was up in Utah, neighboring Colorado is expected to announce its second best ski season with nearly 10 million skier days. Approximately 20 percent of total skier days in the United States are in Colorado compared to about five percent in Utah. Cost of doing business also increased in-creased at Utah's 14 ski areas including in-cluding labor, taxes, utilities, fuel, insurance and capital investments in equipment. Utah is also one of the few states in the country that requires re-quires the payment of sales tax on lift tickets. |