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Show HOW TO WlliTE A CUssifiEd Ad ThAT SELLS! 1. State tIie item Tell your readers exactly what you're selling right away. Don't bother with fancy features yet. They don't want to know Its' "Wilson K28" until after they know It's a set of golf clubs. 2. CivE ENOuqh InFormatIon An ad thaf s too short becomes expensive If It doesn't sell your item. They ask, "What kind? What model? Condition?" State the price or say "Make an offer." TnT i number three ,ron , cos oher 6 P.l 7. Be ho nest Don't omit obvious flaws or exaggerate the quality. Your readers want to buy from someone that they can trust. 4. MAkE sure customers CAN REAch yOU Just a phone number Is enough If you will be home all the time the ad is running. If not, your caller may get discouraged and decide not to call back. By adding "After 6 p.m." your customer knows exactly when he can reach you. 5. Get to The poirvr Avoid long-winded language when short phrases will do. "Super deluxe, attractive blue and white Atlantic bag" can be shortened to "blue and white Atlantic bag." That av you an convey a lot of Information while taking advantage of our Classigram rates. . A well written clAssified Ad will sell UT ANY iTEM OR SERVICE YOU ARE SEllilNq... o use our liANdy CUssifiEd mailing form. Vernal ExpressAdvertiser ' N'fied Ad Deadline: 11 a.m. Tuesday - : . |