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Show U.S.P.A. Convention To Begin Friday In S.L Full Program Outlined Including Judging Of Weekly Papers and Discussion Of Weekly Newspaper Readership Survey A highway safety campaign for 1948 as a public service hy weekly newspapers will be presented to Utah publishers attending the 50lh annual convention of the Utah State Press association, starting Friday. Members will hear a report on effectiveness of a similar campaign in the early months of 1947, In keeping the state's traffic fatalities fatali-ties below those of the previous year. Also a feature of the 3-day meet will be a discussion of the recently completed Newspaper Readership Survey of the Springville Herald, which was selected as the only weekly newspaper in Utah county which belongs to the Audit Bureau of Circulation. Only three weekly newspapers In the state are being surveyed. Delegates representing 62 Utah newspapers will register Friday at the Newhouse hotel. Meetings and social activities have been arranged through Sunday. Meetings Meet-ings of the business committee and board of directors will be Friday, with a social hour in the evening for all delegates. Officers of the association will report Saturday on" 1947 activities, and officers for 1948 will be elected. elect-ed. Prof. Weldon J. Taylor, head of Brigham Young University's department de-partment of marketing, will analyze ana-lyze readership and market studies made during November by the schools' commerce department stu- dents. Floyd W. Hockenhull, publisher pub-lisher of Circulation Management magazine, will speak at a noon luncheon. The effect of the discovery of printing on civilization will be the speech topic of former Justice Frederick Loofbourow, Salt Lake City, principal speaker at a banquet ban-quet Saturday night. Sunday, after a short devotional service, publishers will devote two hours to panel discussion of six phases of newspaper management and operation. Winners of the 1947 Better' Newspaper contests will be announced an-nounced at a luncheon Sunday by Prof. Oliver R. Smith of B Y U's department of journalism. Other speakers who will address the publishers include Lon Richardson, Rich-ardson, vice-president of Gillham Advertising Agency; B. L. Flan-nagen, Flan-nagen, state department of employment em-ployment security director; Judge Reva Beck Bosone, Earl T. Ross, treasury department, and David Trevithick, director of publicity for the Centennial commission. C. N. Memmott, publisher of the Helper Journal, 1947 president of the association, will preside at all sessions except the Sunday noon luncheon, when the newly-elected .president will take charge. |
