Salt Lake Tribune | 1916-12-24 | Page 15 | Prominent People Buy Studebakers

PffllHT PEOPLE BUY STUDEBAKERS Nationally-known Figures Recognize Unusual Merit of New Series. Monday, December 4, 1916, was des- j ignated as Prominent Buyers' day by' the Studebaker corporation and it will fo on record as the greatest day in the istory of the automobile. There never has been any question concerning the originality of automobile automo-bile men, but it was left for L. J. Oilier, vice president in charge of sales of the Stndebaker corporation, to evolve an idea so distinctly new and original that it has startled "the country in its stupendous and far-reaching results. re-sults. Mr. Oilier, like every other member of the great Stude baker organization, believes that in their latest production they have a line of motor cars that will appeal most strongly to every man, irrespective of his prestige and position in life. Coincident -with the announcement of the new Series 18 cars, .it occurred to Mr. Oilier that if the wonderful value and quality of the Studebaker Series 18 cars were brought to the attention of people who have been in the habit of paying from $2000 to $5000 for their motor cars such people would be quick to recognize that value. Mr. Oilier Oi-lier immediately instructed Stndebaker dealers all over the country to get in touch with the most pronifnent people in their vicinity. Dealers and salesmen, greatly enthused en-thused over the new models, lost no time in interviewing the most prominent promi-nent people in their territory and, a few hours after the announcement of ; the new Series 18 models, December 3, more than 6000 of the most prominent I business, professional and public men j in America placed their orders for Stndebaker automobiles. It was precisely pre-cisely as Mr. Oilier had anticipated. It is learned from factory officials and local dealers that, so far, the list of prominent buyers of Series 18 Studebaker Stude-baker cars includes members of the president's cabinet, governors of seven states, United States senators, state senators, United States congressmen, mayors of large cities, noted jurists, bank presidents and directors, great manufacturers, presidents and directors !-of great corporations, nationallv known ! clergymen, famous authors, champion ! athletes, famous big league baseball players, favorite stars of the stage and screen. The Cleveland, Ohio, dealer reported the sale of a Series 18 Studebaker : "Six" to Frank Rockefeller, brother of the oil king. Secretary of the Navy ' Josephus Daniels couldn't resist the luxury and refinement of a Studebaker limousine and " Uncle Joe " Cannon, ex-speaker of the house of representa- , tives, at once concluded he wanted a Studebaker. Chicago Studebaker dis tributors said that December 4 at their salesrooms gave every evidence of a pre-arranged gathering of Chicago 's most prominent people. They reported f i f ty-two sales, among them A. H. Whe-pler, president of the Chicago Automatic Au-tomatic Telephone company; J. B. Fortran, For-tran, president of the First National bank, and George K. Schmidt, Cook county assessor. Norm an K. Mack, former chairman of the national Democratic committee; Senator Smoot of Salt Lake City; Victor Vic-tor L. Berger, first Socialist representative represen-tative elected to congress; Senator Late Young and other men high up in political politi-cal aud public affairs examined the new Series IS Studebakcrs Monday, December De-cember 4, and bv placing their orders helped to make Prominent Buyers' day the greatest day in automobile history.'